This article examines the photoxidation of a dye (rhodamine‐B, RhB) by visible‐light irradiation in the presence of a polyoxometalate (12‐tungstosilicic acid, H4SiW12O40), and compares it with the analogous process in the presence of TiO2. The photoreaction processes were examined by UV‐visible spectroscopy, fluorescence spectroscopy, high‐performance liquid chromatography (HPLC), liquid chromatography/mass spectral techniques (LC‐MS), and total organic carbon (TOC) assays in order to identify the intermediates produced. Formation of oxygen species, such as H2O2 and O2.−, was also investigated to clarify the details of the reaction pathway. With the use of SiW12O404− ions as the photocatalyst, the photoreaction leads mainly to N‐dealkylation of the chromophore skeleton. In contrast, cleavage of the whole conjugated chromophore structure predominates in the presence of TiO2. Strong O2.−/HO2.− ESR signals were detected in the TiO2 dispersions, whereas only weak ESR signals for the O2.− radical ion were seen in the SiW12O404− solutions during the irradiation period. Experimental results imply that reduction of O2 occurs by different pathways in the two photocatalytic systems.