Effect of violation of social missions on public attitude towards a social enterprise crisis: Mediation of causal attribution and moderation of medium and framing of online articles

Abstract

This study examined the mediating effect of perceived causal attribution of crisis on the relationship between perceived violation of social missions and public attitude, in addition to examining the moderating effects of both the medium and framing of online articles on the relationship between perceived violation of social missions and public attitude and that between perceived causal attribution and public attitude. The study conducted a quantitative content analysis of 511 comments obtained from 16 online articles for analysing a social enterprise crisis. The results supported that perceived causal attribution mediated the effect of perceived violation of social missions on public attitude. In addition, episodically framed articles enhanced the effect of perceived violation of social missions on public attitude, whereas Facebook articles enhanced the effect of perceived causal attribution on public attitude. Implications for public relations practitioners and journalists are discussed in this article.

Exploring the Determinants of Nascent Social Entrepreneurial Behaviour

“…Some considered social entrepreneurship as not-for-profit and a part of not-for-profit organisations which engage in entrepreneurially virtuous behaviour to commit to social missions and recognise social entrepreneurial opportunities [ 14 ]. Others adopted the for-profit form of social entrepreneurship and regarded social entrepreneurship as a measure for addressing social missions while generating profits through social entrepreneurial activities and social innovation, in order to ensure venture sustainability [ 15 ]. Robinson [ 16 ] emphasised the hybrid form of social entrepreneurship and defined the term as “the identification of a specific social problem and a specific solution (or set of solutions) to address it; the evaluation of the social impact, the business model and the sustainability of the venture; and the creation of a social mission-oriented for-profit or a business-oriented non-profit entity that pursues the double (or triple) bottom line” (p. 95).…”

“…Robinson [ 16 ] emphasised the hybrid form of social entrepreneurship and defined the term as “the identification of a specific social problem and a specific solution (or set of solutions) to address it; the evaluation of the social impact, the business model and the sustainability of the venture; and the creation of a social mission-oriented for-profit or a business-oriented non-profit entity that pursues the double (or triple) bottom line” (p. 95). In order to distinguish social enterprises from non-profit organisations which rely on donations, Ip and Liang’s [ 15 ] definition is utilised in this study.…”

“…A social enterprise is considered as an enterprise with a mission to relieve social problems while adopting business models and generating profits through social innovation for venture sustainability and reinvestment [ 15 ]. Considering that entrepreneurial behaviour is the know-how or knowledge which allows an individual to perform certain actions [ 17 ], this study conceptualises nascent social entrepreneurial behaviour as the know-how, experience, and knowledge which allow an individual to be prepared to establish a social enterprise, such as the ability to conduct market research that can assist the development of products or services of a social enterprise and the ability to develop a social enterprise business plan.…”

Time Series Analysis of Online Public Opinions in Colleges and Universities and its Sustainability

“…After the stages have been divided, the time series concept is introduced in the Trend Analysis Module. "Time series is a sequence of different values of a certain indicator at different times, arranged in chronological order" [23]. It is often used for quantitative forecasting in the research.…”

Would customers of social enterprises become social entrepreneurs?

“…Moreover, donations to NPOs and public welfare activities are considerably reduced due to economic uncertainty. Thus, governments and the public should look for viable means for assuaging and even resolving these social problems, which may have been neglected in such fragile situations (Ip & Liang, 2021; Ip et al, 2021).…”