A study was made of the efficiency for chicks of different types of vitamin‐A concentrates. The influence of two different levels of protein (17 and 26%) and of two kinds of fat supplements (soya‐bean oil and acidulated soya‐bean oil soapstock) on storage of vitamin in the liver was also studied. Vitamin‐A utilisation, as judged by liver storage and survival, is best when the vitamin is given as a gelatin‐coated preparation. Utilisation of the vitamin is not influenced by variation of the dietary protein level within the range likely to encountered in practical management. Supplementation of the diet with the above mentioned fats seemed to improve the utilisation of the vitamin, but this effect may have been caused by the tocopherol content of the fats.