Effective and confident communications in the midst of a major crisis

Moskowitz, Howard R.; Rabino, Samuel; Gofman, Alex; Moskowitz, Daniel

doi:10.1108/17506120710840161

Cited by 3 publications

(1 citation statement)

References 18 publications

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“…Except for the oil industry, no other sector is more susceptible than the pharmaceutical industry to negative or positive changes in public opinion. Positive news about successful clinical trials or shared personal successes on social media might increase stock value while the inverse will have a negative impact on valuations (Moskowitz et al, 2007).…”

Section: Types Of Pharmaceutical Ethics Infractions and Related Penal...mentioning

confidence: 99%

Penalties for Fraud in the Pharmaceutical Industry: A Financial and Reputational Analysis

Greenman,

Zupancic,

Davis

et al. 2023

JAEPP

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In this study, we examined federal cases involving fraud by pharmaceutical manufacturers between 2000 and 2022, including only publicly held companies whose settlements were at least $1 million. 169 cases were identified. Our goal was to determine if the penalties would simply be a nuisance to the company or if they would have a significant financial impact. In addition, we discussed a private pharmaceutical company and included the findings from a content analysis of public sentiment to assess the lingering impact of fraud on a brand. For both the public and private firms, we found evidence of negative impact, both financial and reputational. We also highlighted the fact that the financial penalties were significant for only a portion of the companies analyzed and that many of the manufacturers continue to commit violations repeatedly, regardless of the penalties assessed.

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Section: Types Of Pharmaceutical Ethics Infractions and Related Penal...mentioning

confidence: 99%

Penalties for Fraud in the Pharmaceutical Industry: A Financial and Reputational Analysis

Greenman,

Zupancic,

Davis

et al. 2023

JAEPP

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Rule Developing Experimentation in Consumer‐Driven Package Design

Gofman

2011

Wiley Encyclopedia of Operations Research and Management Science

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The article describes an approach to consumer‐driven optimization of package design, particularly based on conjoint analysis. It allows for dynamic creation and testing of a large number of conceptual design prototypes with consumers and finding optimal solutions on an aggregated, segmented (pattern‐based latent mind‐set segmentation), and individual basis. The approach extends the consumer insights‐driven process, Rule Developing Experimentation (RDE), developed under the guidance of the Wharton School of Business (University of Pennsylvania), to graphical concepts. The empirical study findings suggests that marketers should be more specific with the fat content shown on the package. The yogurt package message with numerical value of the fat content (“50% less fat”) consistently is more efficient in driving purchase intent than its verbal equivalent (“half the fat”) or a more abstract “light with less fat” across all the subgroups. The approach could help marketers efficiently create better packages that consumers like, and facilitate differentiation of their products from the competition. The article demonstrates that consumer research could and should be a central part not only at the final stages of the package design but at the initial stage as well. The steps of fitting the research into the package design process that include consumers in the early stages of package design are shown.

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Investigating the role of entrepreneurial orientation and total quality management in enhancing pharmaceutical quality performance

Nadeem,

Hussain,

Awan

2024

IJPHM

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Purpose The purpose of this paper is to investigate the impact of entrepreneurial orientation and total quality management on quality performance of pharmaceutical manufacturers in Pakistan. It also investigates the mediating role played by total quality management in the EO-QP relationship. Design/methodology/approach A structured questionnaire was used to collect data from 115 pharmaceutical manufacturers in Pakistan. Partial least squares structural equation modeling was used to analyze data. Findings The results show entrepreneurial orientation that and total quality management positively and significantly affect quality performance. Moreover, the effect of entrepreneurial orientation on quality performance is partially mediated by total quality management. Research limitations/implications The study uses cross-sectional data. Therefore, the long-term effect of entrepreneurial orientation and total quality management on quality performance could not be determined. Moreover, quality performance has been measured based on perceptual data, which may be prone to biases, entrepreneurial orientation (EO), quality performance (QP), total quality management (TQM). Originality/value The study is unique in providing empirical evidence linking entrepreneurial orientation with quality performance through the mediating role of total quality management. Quality performance is vital in the pharmaceutical industry; thus, the study makes a valuable contribution by identifying a new mechanism to achieve it. Moreover, although both entrepreneurial orientation and total quality management are very important, only a few studies have so far investigated their interrelationship. By providing evidence from a new cultural and industrial context, the study makes a valuable contribution to an under-researched yet important area.

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Effective and confident communications in the midst of a major crisis

Cited by 3 publications

References 18 publications

Penalties for Fraud in the Pharmaceutical Industry: A Financial and Reputational Analysis

Penalties for Fraud in the Pharmaceutical Industry: A Financial and Reputational Analysis

Rule Developing Experimentation in Consumer‐Driven Package Design

Investigating the role of entrepreneurial orientation and total quality management in enhancing pharmaceutical quality performance

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