Competitive youth sport can provide solid grounds for positive youth development (PYD). However, there is need to understand if coaches are facilitating these types of outcomes. The purpose of this study was to analyze how competitive youth sport is used to facilitate PYD. The participants in this study were four youth football coaches and 19 adolescent athletes from competitive leagues at north of Portugal. Data were collected through semi-structured interviews, field notes and nonparticipant observations. The majority of the coaches communicated appropriately and facilitated positive interactions with youth athletes. Nevertheless, the participants did not implement an explicit approach towards the development of confidence, character, connection and competence (i.e., 4 C's) which has been linked to less PYD outcomes. Performance outcomes in certain moments superseded PYD ones. Moving forward, coaches need to comprehend how they can use their interpersonal knowledge to integrate the 4 C's within competitive youth sport. In certain cases competitive youth sport is automatically linked with positive developmental outcomes such as increase in self-confidence, personal and social development, empathy for others, and physical development (Fraser-Thomas, Côte, & Deakin, 2005). For instance, Lacroix, Camiré, and Trudel (2008) conducted semi-structured interviews with youth coaches who believed their athletes could attain positive developmental outcomes by participating in sport activities. However, these authors also stated coaches had difficulties mentioning strategies and concrete situations used to facilitate youth development that is connected to effective coaching literature. Based on this notion, competitive youth sport has