Recent JLab data of the differential cross section for the reaction p(e, e ′ p)π 0 in the invariant mass region of 1.1 < W < 1.4 GeV at four-momentum transfer squared Q 2 = 2.8 and 4.0 (GeV/c) 2 are analyzed with two models, both of which give an excellent description of most of the existing pion electroproduction data below W < 1.5 GeV. We find that at up to Q 2 = 4.0(GeV/c) 2 , the extracted helicity amplitudes A 3/2 and A /2 remain comparable with each other, implying that hadronic helicity is not conserved at this range of Q 2 . The ratios E1+/M1+ obtained show, starting from a small and negative value at the real photon point, a clear tendency to cross zero, and to become positive with increasing Q 2 . This is a possible indication of a very slow approach toward the pQCD region. Furthermore, we find that the helicity amplitude A 1/2 and S 1/2 , but not A 3/2 , starts exhibiting the scaling behavior at about Q 2 ≥ 2.5(GeV/c) 2 .