“…Many complex fluids used in industrial applications exhibit yield stress behaviour, e.g., polymer solutions, waxy crude oils, volcanic lavas, emulsions, colloid suspensions, foams, etc. [ Coussot , ; Dimitriou and McKinley , ; Roustaei et al ., ; Talon et al ., ; Lavrov , ; Coussot , ]. Common examples of yield stress shear‐thinning fluids are the slurries or cement grouts injected to reinforce soils, the heavy oils, or the drilling fluids injected into rocks for the reinforcement of wells [ Lavrov , ; Coussot , ].…”