Effective use of human physiological metrics to evaluate website usability

Qu, Qing-Xing; Guo, Fu; Duffy, Vincent G.

doi:10.1108/ajim-09-2016-0155

Cited by 10 publications

(3 citation statements)

References 60 publications

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“…During data discovery, researchers devote efforts to evaluating and understanding data by screening metadata (Pasquetto et al, 2019). Fixation duration can measure the depth of information processing (Qu et al, 2017). This paper measured participants' total fixation duration of metadata as one of the indicators of search effort.…”

Section: Methodsmentioning

confidence: 99%

Affective memories and perceived value: motivators and inhibitors of the data search-access process

Qiao

Liu

Hou

et al. 2023

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PurposeAs an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship between data search and access and the cognitive mechanisms underlying this relationship, this paper examines the associations between affective memories, perceived value, search effort and the intention to access data during users' interactions with data retrieval systems.Design/methodology/approachThis study conducted a user experiment for which 48 doctoral students from different disciplines were recruited. The authors collected search logs, screen recordings, questionnaires and eye movement data during the interactive data search. Multiple linear regression was used to test the hypotheses.FindingsThe results indicate that positive affective memories positively affect perceived value, while the effects of negative affective memories on perceived value are nonsignificant. Utility value positively affects search effort, while attainment value negatively affects search effort. Moreover, search effort partially positively affects the intention to access data, and it serves a full mediating role in the effects of utility value and attainment value on the intention to access data.Originality/valueThrough the comparison between the findings of this study and relevant findings in information search studies, this paper reveals the specificity of behaviour and cognitive processes during data search and access and the special characteristics of data discovery tasks. It sheds light on the inhibiting effect of attainment value and the motivating effect of utility value on data search and the intention to access data. Moreover, this paper provides new insights into the role of memory bias in the relationships between affective memories and data searchers' perceived value.

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Section: Methodsmentioning

confidence: 99%

Affective memories and perceived value: motivators and inhibitors of the data search-access process

Qiao

Liu

Hou

et al. 2023

View full text Add to dashboard Cite

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“…The objective of these studies is to measure visual attention (fixation duration and fixation count) in the presence of marketing stimuli, such as online video or text reviews (Brand & Reith, 2022), Instagram posts (Badenes-Rocha et al, 2022), advertising (Felix & Borges, 2014, Grigaliunaite & Pipeleine, 2016;Ahmadopour et al, 2019), and wine labels (Monteiro et al, 2020). In the case of one study, eye-tracking was combined with a biometric technology used to measure heart rate variability for evaluating web usability (Qu et al, 2017). Electroencephalography (EEG) seems to be also a frequently chosen technique, especially for studies in Group 3.…”

Section: Table 2 Data Collection Instruments and Sample Sizementioning

confidence: 99%

A Review of the Use of PLS-SEM in Neuromarketing Research

Vasilica-Maria,

Jiménez Sánchez,

Ehrlich

2023

ixc

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Una parte importante en las investigaciones en neuromarketing es la metodología utilizada para el análisis estadístico con el fin de comprender, explicar y predecir el comportamiento de los consumidores. Esta investigación analiza el uso del método PLS-SEM en este ámbito. Un total de 20 artículos, que emplearon al menos una técnica de neuromarketing y realizaron análisis PLS-SEM, se encontraron en las principales bases de datos (i.e., WOS, Scopus y otros). Se observa que a menudo no se utiliza enfoque adecuado para el muestreo y el tratamiento de muestras pequeñas. También se encuentran problemas con la aplicación apropiada de los procedimientos comunes de análisis PLS-SEM para la evaluación de los modelos externo e interno, así como con la aplicación de métodos avanzados. Los futuros estudios deberían evaluar la idoneidad de utilizar un enfoque PLS-SEM, según el objetivo de investigación que apoye dicho método, las condiciones que apoyen su uso y sus limitaciones. Se proporcionan directrices a los investigadores sobre cuándo el PLS-SEM es una herramienta de investigación apropiada en neuromarketing, qué herramientas analíticas deben utilizar y cómo validar y comunicar los resultados.

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“…Put differently, satisfaction may be considered as a perception of usability, and research has unequivocally demonstrated that such perceptions are important determinants of usage intention (e.g. Qu et al , 2017). Questionnaires are the typical means of collecting usability perception data, and over the years, a range of scales have been developed to measure this important concept.…”

Section: Related Workmentioning

confidence: 99%

Finding trafficked children through crowdsourcing: a usability evaluation

Goh

Lee

Zhou

et al. 2021

AJIM

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PurposeThe purpose of this paper is to investigate how perceived usability and user characteristics influence the intention to use a crowdsourcing application for finding potentially trafficked children. As part of this effort, the authors also attempt to uncover the usability concerns surrounding the use of this application.Design/methodology/approachThe authors first describe Zhongxun, which is the application used in the present paper. Next, they conducted a survey eliciting usability perceptions of Zhongxun. A total of 287 participants were recruited for the survey which used constructs adapted from the Computer System Usability Questionnaire as well as various demographic variables. Hierarchical regression analysis was used to ascertain factors influencing intention to use Zhongxun. Participants' qualitative feedback was also analyzed to derive themes pertaining to areas of improvement.FindingsThe results showed that system usefulness was the factor that most positively influenced intention to use Zhongxun, followed by information quality and interface quality. Interestingly, a higher level of education was negatively associated with intention to use the application. Qualitative feedback suggested various ways of improving Zhongxun's functionality. Participants recommended the incorporation of gamification mechanisms as a new feature of the application. Cultivating awareness of Zhongxun was also suggested as a means to attract new users.Practical implicationsThe work can help inform the design of crowdsourcing applications for finding missing and potentially trafficked children, as well as similar systems. Implications include the need for simplicity of design, communication strategies to attract new and retain existing users, and instilling confidence in the quality of crowdsourced contributions.Originality/valuePrior research in evaluating the usability of crowdsourcing applications has been performed but not in the context of finding missing and potentially trafficked children. The task of finding such children is markedly different from previous usage contexts and could impact perceptions of usability and usefulness. Hence, the present study attempts to plug this research gap.

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Effective use of human physiological metrics to evaluate website usability

Cited by 10 publications

References 60 publications

Affective memories and perceived value: motivators and inhibitors of the data search-access process

Affective memories and perceived value: motivators and inhibitors of the data search-access process

A Review of the Use of PLS-SEM in Neuromarketing Research

Finding trafficked children through crowdsourcing: a usability evaluation

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