“…While some evidence indicates capacity building can improve livelihoods more effectively than price mechanisms (Ortiz-Miranda and Moragues-Faus, 2014), VSS tend to encourage farmers to specialise in coffee production (Vellema et al, 2015), which is problematic if it occurs at the expense of food production, diversified (and resilient) livelihoods or agro-diversity (Barham and Weber, 2012;Stoian et al, 2015). Another recent systematic review of the effectiveness of certification schemes for improving socioeconomic outcomes (Oya et al, 2017) found that, although there was evidence for improvements in intermediate outcomes (producer prices and agricultural income), there was less evidence of impacts on endpoint outcomes (wages, household income and assets). This clearly hints at the complex way the target commodity is contextually embedded within livelihood strategies, and Oya et al (2017: iii) further suggest the potential of ethnographic research to better 'grasp the complexity of the local dynamics and explain successes and failures in more depth'.…”