Effectiveness of an Enhancement Program on Taiwanese University Students' Self-Concept

Pan, Peter Jen Der; Deng, Liang‐Yu F.; Tsai, Shiou Ling; Iue-ruey, Sue; Jiang, Jye-Ru Karen

doi:10.2466/07.11.pr0.114k12w2

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…Children who have a positive self concept have positive perceptions and emotions about themselves and at the same time they think that they are valuable and loved by the environment (Cuceloglu, 1998, Feldman, 2004, Schaffer, 2004, Yavuzer, 2004. How important it is for children to have a positive self concept is determined by studies that emphasize that the child is supported regarding the concept of self in a positive way with different education programs in education (Bao & Jin, 2015;Breslin, Murphy, McKee, Delaney & Dempster, 2012;Feilth, Renzulli & Westberg, 2002;Justo, 2008;Önder, 2006;Pan, Deng, Tsai, Sue & Jiang, 2014;Senol Özyigit, 2011;Uysal & Balkan, 2015). The concept of self, which is a dimension of personality, begins to develop with the birth and shows its effect in every period of life.…”

Section: Discussionmentioning

confidence: 99%

Investigation of The Effect of Various Demographical Characteristics on Pre-Schoolers’ Self Concept

Karaca¹,

Aral²

2017

EJER

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Problem statement: An individual's childhood years are pre-school period years when he/she makes progress in every aspect of development. Before getting to know his inner circle, the child starts to know himself/herself first. People's opinions about the child are highly important as long as these people are close to the child and valuable for him/her. As a result of these people's negative or positive opinions about the child, he/she creates a negative or positive self concept. Purpose of Study: Thus, the aim of this study is to analyze self concept of children, who are currently in pre-school period, in terms of various factors.

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Section: Discussionmentioning

confidence: 99%

Investigation of The Effect of Various Demographical Characteristics on Pre-Schoolers’ Self Concept

Karaca¹,

Aral²

2017

EJER

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Cross-cultural comparison of consumer pre-purchase decision-making

Assawavichairoj

Taghian

2017

APJML

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Purpose The purpose of this paper is to investigate the cultural differences in female consumers’ motivation to purchase appearance-enhancing products, particularly anti-aging creams. Design/methodology/approach This study uses a qualitative research design to collect the data. Focus group discussions were used. The participants were selected from Thai and Australian females, 25-45 years old in Melbourne representing the most frequent users of anti-aging products. Findings The results indicated variations among participants in their motivation to seek a better appearance. The motivation ranged from a combination of striving to achieve an ideal self and a high level of social acceptability through maintaining youthful appearance and improving on the perceived declining youthful appearance. Using anti-aging products turned out to be a means for taking care of oneself, achieving better social acceptability and improving self-image. These key motivations are inspired by the individual’s social condition and from the reactions they receive from others. These motivations are shared by all participants, but within different cultural perspectives. Research limitations/implications The main limitation is in relation to the true expression of attitudes by respondents, particularly in regard to the discussion of privately held beliefs about self-image, social acceptability and personal appearance. Additionally, the variations between cultural perceptions are only indicative of real differences between collectivist and individualistic cultures. Practical implications Managers can adopt a cultural framework for understanding their consumers’ motivations to enhance their appearance, formulate more accurately their marketing strategy and activate and satisfy their consumers’ demand and better inform their new product developments. Originality/value The analysis explains and compares the differences and similarities in female consumers’ motivations for anti-aging product consumption of two fundamentally different cultural value systems.

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Effectiveness of an Enhancement Program on Taiwanese University Students' Self-Concept

Cited by 2 publications

References 12 publications

Investigation of The Effect of Various Demographical Characteristics on Pre-Schoolers’ Self Concept

Investigation of The Effect of Various Demographical Characteristics on Pre-Schoolers’ Self Concept

Cross-cultural comparison of consumer pre-purchase decision-making

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