The use of saline water for irrigation in semi-arid regions has become a reality due to the water scarcity that occurs in most of the year. In this scenario, exogenous application of salicylic acid may be a strategy to mitigate the deleterious effects of salt stress on plants and ensure the production of socioeconomically important crops in the semiarid region of Northeast Brazil, such as bell pepper. Thus, this study examines the osmoprotective effect of salicylic acid on gas exchanges, chloroplast pigments and production components of ‘All Big’ bell pepper plants irrigated with water with different saline levels. The experiment was carried out in greenhouse conditions in Campina Grande - PB, Brazil. Treatments consisted of four levels of electrical conductivity on the irrigation water (0.8, 1.6, 2.4 and 3.2 dS m-1) and four concentrations of salicylic acid (0, 1.2, 2.4 and 3.6 mM), which were distributed in a 4 × 4 factorial arrangement in a randomized block design with three replicates. Increases in irrigation water salinity from 0.8 dS m-1 resulted in changes in gas exchange and total chlorophyll levels of ‘All Big’ bell pepper plants. The estimated salicylic acid concentration of 1.7 mM reduced the effects of salinity on stomatal conductance, transpiration, CO2 assimilation rate, instantaneous carboxylation efficiency, total chlorophyll and fruit diameters. Irrigation with water of 1.8, 0.8 and 1.6 dS m-1 salinity associated with the estimated salicylic acid concentration of 1.6 mM increased the biosynthesis of chlorophylls a and b and the number of fruits, respectively, in bell pepper plants.