Effectiveness of interactive television instruction in improving the business competence and income level of women smallholder okra farmers

Chiebonam, Onyia Chukwuemeka; Hamad, Hawkar Anwer; Pauline, Ogbonne Ijeoma; Gabriella, Onah Ogochukwu; Rita, Gever Esther; Gever, Verlumun Celestine; Iwundu, Ifeanyi E.

doi:10.1016/j.wsif.2023.102702

Cited by 3 publications

(1 citation statement)

References 19 publications

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“…Women empowerment is one of the concepts in gender literature which refers to the development of abilities in women so that they can exist independently of any other person (Onyia et al , 2023; Gramm et al , 2020). It means assisting women in developing mental capabilities that helps them toward self-awareness.…”

Section: Empowering Women Farmers Through Modern Technologiesmentioning

confidence: 99%

Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers

Okeke,

Abdullah,

Onakpa

et al. 2023

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Purpose This study aims to assess the impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers. Design/methodology/approach The participants received entrepreneurial training through visual multimedia package. The sample size was made up of 540 widowed women farmers. The entrepreneurship competence and economic self-efficacy scales were used as the instruments for data collection. The purpose of the entrepreneurial competence scale was to measure the mental competence of the participants to engage in entrepreneurial ventures. On the other hand, the economic self-efficacy scale measured the ability of the women to solve their financial problems, thus, meeting their financial needs. Both scales were administered face-to-face to the participants before, and after the training and during follow-up assessment after three years. Findings The result of the study showed that the women farmers reported low entrepreneurship competence and economic self-efficacy before the training. After the training, the women farmers who received the multimedia training reported an improvement, but those who did not receive the training did not show an improvement. A follow-up assessment after three years revealed stability in the improvement among women farmers who received the training. It was also indicated that interactive visual multimedia was found to be more effective than noninteractive visual multimedia. Originality/value This study has provided empirical evidence on how best to empower widowed women farmers by improving their entrepreneurial competence and economic self-efficacy. This information could be useful for policy formulation and advocacy in relation to women’s empowerment.

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Section: Empowering Women Farmers Through Modern Technologiesmentioning

confidence: 99%

Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers

Okeke,

Abdullah,

Onakpa

et al. 2023

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Utilizing interactive visual multimedia to improve business capabilities and financial management competencies of women vegetable farmers

Apuke,

Qader,

Omar

et al. 2023

Interactive Learning Environments

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Using TV Reality Shows as a Platform to Influence Behavioural Intention Towards Agricultural Participation Among Nigerian Youths

Ogwu,

Ogwo,

Obichili

et al. 2023

Journal of Asian and African Studies

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The study sought to test the efficacy of TV reality shows like Big Brother Naija in disseminating agricultural information to youths to influence their intention to engage in agriculture. A quasi-experimental research design was used to carry out this study, while a structured questionnaire was used to collect data. The result showed that youths exposed to TV reality show content with agricultural messages embedded in them reported more intention to engage in agriculture than those who were not. A follow-up evaluation after 12 months revealed that the improvement was consistent.

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Effectiveness of interactive television instruction in improving the business competence and income level of women smallholder okra farmers

Cited by 3 publications

References 19 publications

Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers

Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers

Utilizing interactive visual multimedia to improve business capabilities and financial management competencies of women vegetable farmers

Using TV Reality Shows as a Platform to Influence Behavioural Intention Towards Agricultural Participation Among Nigerian Youths

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