“…However, the demand for such enterprises does not create its own supply—though such demand is higher when buyers from or sellers to smallholders have market power, which allows them to provide less desirable outcomes for smallholders (Ben‐ner, 2018)—which is, in other words, a case of complete or partial market failure for such smallholders, in the form of lower prices, higher transaction costs or prices that are not quality based (Novkovic, 2021). There are studies that examine the role and impact of traditional cooperatives in developing countries, including India and China (Roy & Thorat, 2008; Kumar et al, 2013; Song et al., 2013; Desai & Joshi, 2014; Kumar et al., 2018; Ma and Abdulai, 2016; Dey, 2018; Ito et al., 2012; IIIE, 2019; Mukherjee et al., 2019; Verma et al., 2019; Baskova & Ahado, 2020); and there are others that study their failures and the reasons thereof (Hu et al., 2017; Hu et al., 2022).…”