Effectiveness of Social Media to Attract Customers for Start-up Business

Abstract

Marketing professionals are paying more and more attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how social media marketing strategies affect consumers' awareness of the brand. In this study, a conceptual framework is proposed for analysing how social media marketing characteristics affect customer loyalty and perception across businesses with various levels of participation. Investigating the influence of organisational social media marketing for a start-up business is the goal of this study. Furthermore, the growth of different social platforms in recent years, people’s demands on different segments, and the effect of social media marketing on customers' choices have all been discussed in the study.

Effective Strategies for Attracting and Engaging Target Audiences in Today's Competitive Market

“…According to the "2022 Qiangua Active User Portrait Trend Report (Red Platform)", Red has over 200 million monthly active users, 72% of whom are post-90s [9]. Lui Hilong suggested that companies can choose the most successful social media platforms to draw in their target clients by determining which social media platforms are appropriate for various user traits and product categories [10]. Therefore, comparing the age characteristics of users on the two platforms of TikTok and Red, it can be concluded that the reason why Lancôme decided to focus its advertising on Red and TikTok is that it found the fact that the users of the two platforms are mainly young people, which coincides with the fact that Lancôme's advanced night cream target customers are young people.…”

Effect of Combined Use of social media, Digital, and Traditional Communication Tools in the Business-to-Business Sales Process of Multinational Small and Medium-sized Enterprises (SMEs)

“…By utilising social networking sites, technologies, internet analytics, and search engine marketing, particularly in cross-border transactions, business-to-business (B2B) selling has been redesigned (Barratt & Rosdahl, 2002). A social media plan is essential for considering both the effectiveness assessment method and all platform-specific factors, which has several advantages for a business (Hilong, 2023). With direct internet access to massive amounts of data and a thorough grasp of customer preferences, salespeople may now more successfully focus on the most lucrative aspects of managing client connections and global business possibilities.…”