The present study deals with the establishment of rolA-transgenic and rolB-transgenic plants for the rst time through Agrobacterium tumefaciens mediated transformation, exploiting the inherent morphogenic potential of an important medicinal plant, Bacopa monnieri (L.) Wettst. The rolA-transgenic and rolBtransgenic plants showed integration and expression of rolA and rolB genes respectively, whereas Ritransformed plants showed integration and expression of rolA, rolB, rolC and rolD genes. Morphogenic potential of different types of explants derived from rolA-transgenic, rolB-transgenic and Ri-transformed plants on basal medium was evaluated. Shoot organogenesis was enhanced signi cantly in leaf (1.6fold) and internode (1.4-fold) explants derived from rolA-transgenic plants, rolB-transgenic leaf (2.4-fold) and internode (1.6-fold) explants as well as leaf (5.2-fold) and internode (3.3-fold) explants derived from Ri-transformed plants compared to explants from non-transformed plants. Substantial increase in root organogenesis was also noticed in rolA-transgenic leaf (1.7-fold) explants, rolB-transgenic leaf (3.6-fold) and internode (1.4-fold) explants as well as leaf (4.1-fold) and internode (1.9-fold) explants derived from Ri-transformed plants compared to non-transformed ones. In addition to this, growth of root tip and shoot regeneration was also noticed from Ri-transformed root explants, but not in rolA-transgenic, rolBtransgenic and non-transformed roots. Clones of all three transgenic plants differed morphologically from non-transformed plants; however, rolB gene alone has a pronounced effect in alteration of plant phenotype in B. monnieri. Clones of rolB-transgenic plants were similar in shoot length, internode length, number of nodes/plant and number of leaves/plant when compared with Ri-transformed plant clones Key Message Insertion of rol genes, individual or in combination, of Agrobacterium rhizogenes resulted in enhanced morphogenic potential of excised explants and alteration in phenotype of transgenic plants of Bacopa monnieri maintained in vitro.