“…In the 1960s and early '70s, several authors began reporting results from operant experimentation with humans that deviated from what was to be expected, according to the animal literature (e.g ., Ayllon & Azrin, 1964;Laties & Weiss, 1963;Weiner, 1970). In a peculiar way, people seemed insensitive to consequences of responding, and many authors were at a loss when trying to explain why (e.g., Ader & Tatum, 1961;Weiner, 1962Weiner, , 1964.…”