Effects of a medication adherence app among medically underserved adults with chronic illness: a randomized controlled trial

Abstract

For individuals living with a chronic illness who require use of long-term medications, adherence is a vital aspect of successful symptom management and outcomes. This study investigated the effect of a smartphone app on adherence, self-efficacy, knowledge, and medication social support in a medically underserved adult population with various chronic illnesses. Participants were randomized to a group who used the app for one month or a control group provided with a printed medication list. Compared to the control group, participants receiving the intervention had significantly greater medication adherence (Cohen’s d = -0.52, p = .014) and medication self-efficacy (Cohen’s d = 0.43, p = .035). No significant effects were observed related to knowledge or social support. The findings suggest use of the app could positively impact chronic disease management in a medically underserved population in the United States.

AI and Big Data in Contemporary Marketing

“…Customers who used Medisafe had a greater rate of medication adherence than those who did not. 15 AI tools also play a pivotal role in analyzing the performance of marketing campaigns across various channels, recommending budget allocations to maximize returns. They assist marketers in distributing their budgets efficiently, identifying high-return strategies based on factors like conversion rates, customer lifetime value, and engagement metrics.…”

Evaluating the effectiveness of mobile applications on medication adherence for chronic conditions: Systematic Review and Meta-analysis (Preprint)

“…Mobile apps have the potential to meaningfully support and increase medication adherence [9,11]. Amongst many available features, apps can consolidate and provide information about all a patient's medications in one place [9].…”

“…There are over an estimated 97,000 mHealth apps available on various platforms, with the 5 th largest category of mHeath apps aimed at medical condition management, including medication adherence [12]. However, while the number of apps directed at medication adherence is increasing, there is a need for more research on patient use of mobile apps to improve adherence, specific app features and their effect on medication adherence [9,11].…”