A new general explanation for u-shaped backward masking is analyzed and found to predict shifts in the interstimulus interval (ISI) that produces strongest masking. This predicted shift is then compared to six sets of masking data. The resulting comparisons force the general explanation to make certain assumptions to account for the data. In this way, the experimental data promote the development of a new theory of backward masking. The new theory suggests interpretations of the data that are sometimes novel, often more precise, and sometimes contrary to interpretations that are prevalent in the literature.