Effects of advertising billboards during simulated driving

Edquist, Jessica; Horberry, Tim; Hosking, Simon; Johnston, Ian

doi:10.1016/j.apergo.2010.08.013

Cited by 106 publications

(66 citation statements)

References 15 publications

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“…Some authors propose to perform measurements of the maximum distance from which a driver can read the sign and the distance from which he/she actually begins to read it. The ratio of these 2 distances would be a good indicator for a proper location of traffic signs [37,38]. The conspicuity of objects in a driver's field of view depends on 2 categories of factors associated on the one hand, with the characteristics of the sign (color, size, lighting, etc.…”

Section: Ijomeh 2015;28(6)mentioning

confidence: 99%

Application of eye-tracking in drivers testing: A review of research

Kapitaniak

Walczak

Kosobudzki

et al. 2015

Int J Occup Med Environ Health

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International Journal of Occupational Medicine and Environmental AbstractRecording and analyzing eye movements provide important elements for understanding the nature of the task of driving a vehicle. This article reviews the literature on eye movement strategies employed by drivers of vehicles (vehicle control, evaluation of the situation by analyzing essential visual elements, navigation). Special focus was placed on the phenomenon of conspicuity, the probability of perceiving an object in the visual field and the factors that determine it. The article reports the methods of oculographic examination, with special emphasis on the non-invasive technique using corneal reflections, and the criteria for optimal selection of the test apparatus for drivers in experimental conditions (on a driving simulator) and in real conditions. Particular attention was also paid to the helmet -or glass-type devices provided with 1 or 2 high definition (HD) camcorders recording the field of vision and the direction of gaze, and the non-contact devices comprising 2 or 3 cameras and an infrared source to record eye and head movements, pupil diameter, eye convergence distance, duration and frequency of eyelid blinking. A review of the studies conducted using driver eye-tracking procedure was presented. The results, in addition to their cognitive value, can be used with success to optimize the strategy of drivers training.

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Section: Ijomeh 2015;28(6)mentioning

confidence: 99%

Application of eye-tracking in drivers testing: A review of research

Kapitaniak

Walczak

Kosobudzki

et al. 2015

Int J Occup Med Environ Health

View full text Add to dashboard Cite

show abstract

“…Statistical analysis of the number of accidents and behaviour changes reveal some decrease in driver effectiveness in the presence of roadside advertising [1,2], however, other data suggest the contrary [3]. Driving simulator studies show that in the context of roadside advertising, drivers show more behaviours resulting from inattention [4], memorize traffic signs less effectively and feel more tired [5][6][7], but in each of the studies, some other indicators of driving effectiveness remain unaffected.…”

Section: Introductionmentioning

confidence: 99%

Social attitudes towards roadside advertising

et al. 2017

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Abstract. Public opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers' opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many drivers have experienced partial loss of situational awareness, most of them are not convinced of the need to restrict roadside advertising. Nonetheless, on the basis of the results, we can identify the most distracting characteristics of roadside advertising as well as socially acceptable rule changes.

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“…Also, drivers declare higher workloads in the presence of roadside advertising [15,16,18]. Research focused on advertisement content, on the other hand, reveals a link between the advertisement's sexual vs. nonsexual appeal and cognitive functioning of people to whom they were presented.…”

Section: Introductionmentioning

confidence: 99%

Roadside advertising and the distraction of driver’s attention

Tarnowski

Olejniczak-Serowiec²,

Marszalec³

2017

MATEC Web Conf.

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Abstract. Distraction during driving is becoming a major problem in contemporary transport and traffic psychology. Concentration may deteriorate complex vehicle systems due to the provision of unnecessary information and use of mobile phones (the problem is not only talking but writing text messages and e-mails, browsing sites, etc.). A significant role is also played by advertisers who use aggressive ways to attract attention and communicate product information, especially because they compete with an already overloaded attention system. On the other hand, the need for stimulation is strong with people increasingly less tolerant to monotony. The RoAdvert project is aimed to develop evidence-based rules of placing roadside advertising with respect to safety and real possibilities of regulating the advertising market, including the optimal level of driver stimulation. The paper will present a preliminary analysis of the survey and experimental research.

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Effects of advertising billboards during simulated driving

Cited by 106 publications

References 15 publications

Application of eye-tracking in drivers testing: A review of research

Application of eye-tracking in drivers testing: A review of research

Social attitudes towards roadside advertising

Roadside advertising and the distraction of driver’s attention

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