Effects of Agile Customer Relation Management System on Business Performance and Entrepreneurship

Abstract

Agile CRM, with its automated features and simplified user interface, is an excellent alternative for businesses aiming to reduce operational expenses while simultaneously improving overall performance and efficiency of their operations. The purpose of this article is to explore the very particular ways in which the usage of agile CRM might impact the performance of a commercial firm. The article finds that the use of agile CRM helps businesses become more motivated, efficient, and determined in their approach to customer management, and that long-term connections with customers are established as a result of the usage of such a system. The article presents a short overview of the literature on the topic, CRM in general, and agile CRM in particular, following which the methodology of the study and the findings of the study are discussed in two different chapters. The document concludes with a discussion of the future directions of research. Following the conclusion of the paper, a number of important and realistic advice are provided on how business organizations may utilize agile CRM to improve the performance of their enterprises by leaps and bounds.