2016
DOI: 10.1177/1757913916640826
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Effects of an icon-based menu labelling initiative on consumer food choice

Abstract: The study did not find a statistically significant influence of the icon-based menu labels on consumer food choice. Given the limited amount of research that examines alternative menu labelling formats in real-world settings, more studies are necessary to confirm these results. Further research is needed to identify the optimal format, content and impact of menu labels on consumer behaviour.

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Cited by 7 publications
(7 citation statements)
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“…The majority of studies were conducted in the United States (n = 56) or Canada (n = 13) . Studies encompassed food service (n = 44), grocery (n = 56), and mixed (n = 7) retail settings including cafeterias (n = 24), full service restaurants (n = 18), corner stores and/or grocery stores (n = 19), supermarkets (n = 16), vending machines (n = 13), quick‐service restaurants (n = 13), and cafés (n = 5) . Approximately half of thes...…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…The majority of studies were conducted in the United States (n = 56) or Canada (n = 13) . Studies encompassed food service (n = 44), grocery (n = 56), and mixed (n = 7) retail settings including cafeterias (n = 24), full service restaurants (n = 18), corner stores and/or grocery stores (n = 19), supermarkets (n = 16), vending machines (n = 13), quick‐service restaurants (n = 13), and cafés (n = 5) . Approximately half of thes...…”
Section: Resultsmentioning
confidence: 99%
“…The most frequently reported of all outcomes was total sales (n = 36), followed by revenue (n = 25) . These were largely determined through objective sales data, using electronic sales systems . Three recent studies used individualized data from customer loyalty cards .…”
Section: Resultsmentioning
confidence: 99%
“…Positive shifts towards healthier choices have also been found in other studies, with significant decreases in calories selected (38) ; however, others have been found to be non-significant (39) , and another study found no difference (40) . Many studies exploring menu labelling have noted that a short study period may explain why significant findings have not been observed (26,39,41,42) . It is thought that for individuals to make a change, repeated exposure is required before the change occurs (41,42) .…”
Section: Discussionmentioning
confidence: 99%
“…Differences in the settings of studies, such as a restaurant, cafeteria or fast-food outlet, may result in different findings (22) . Although early research regarding menu labelling with symbols showed a significant increase in healthy choices purchased (23)(24)(25)(26) , more recently, with a larger number of studies available, the research suggests that the use of symbols on menus is inconclusive (27) . Therefore, more research is required to determine the effectiveness in various outlets and among different age groups over a longer period.…”
mentioning
confidence: 99%
“…Of 36 studies, only five (assessing four schemes, 25%; Health Check, Keyhole certification, Calorie Labelling (PPACA), Icon-based Menu Labelling) evaluated food choice outcomes (Finkelstein et al, 2011, Kerins et al, 2016, Thunström and Nordström, 2011, Thunstrom et al, 2016. All were informing schemes, providing either calorie labelling or signposting of healthy options.…”
Section: [ Table 1 Here ]mentioning
confidence: 99%