A novel palladium catalyst supported on shell powder has been prepared, and its application to the Heck reaction of aryl iodides with olefins has been reported. The results showed that the novel catalyst had extremely high activities for the reactions with the average yield over 90%. Also, this catalyst showed excellent stability in Heck reactions, being reused three times. The catalyst was characterized by X-ray powder diffraction and field-emission scanned electron microscopy images, and the energy dispersive X-ray analyzer.