Effects of Both Similarity of the Evaluation of Impressions, Between Elements, and Font Legibility, on Aesthetic Impression of Packaging

Mukai, Shioko; Miyazaki, Genta

doi:10.5057/ijae.ijae-d-16-00012

Cited by 6 publications

(5 citation statements)

References 12 publications

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“…This understanding is channeled into communications that are crafted, with varying levels of percept sophistication, to align with consumer preference. Research conducted by Mukai and Miyazaki (2016) revealed a statistical similarity between how consumers perceive Japanese fonts and tea beverage package design, suggesting a possible link between package design and perception of the tea product.…”

Section: Discussionmentioning

confidence: 96%

Psychological Factors that Influence Bottled Japanese Green Tea Purchase, an Extended Analysis

Demetrakos,

Nakato,

Romero-Perez

et al. 2024

Preprint

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This study extends our previous research by delving further into Japanese consumers’ perceptual model of bottled green tea beverages, examining psychological factors that affect behavioral intentions related to the four dominant brands of bottled green tea in the fiercely competitive Japan market. We employed an extended Mehrabian-Russell Stimulus-Organism-Response model to examine the factors. In our first analysis, our objective was to examine whether they are differences in how consumers evaluate individual brands. In our second analysis, we looked at whether Brand Equity or Brand Attachment could be substituted for Behavioral Intentions for the Response variable in the S-O-R model. Our findings demonstrate that the dominant brand in the green tea space is rated lowest across a number of important factors, yet maintains a commanding share of the market. In our second analysis, we show that it is possible to substitute Brand Equity and Brand Attachment for Behavioral Intentions.

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Section: Discussionmentioning

confidence: 96%

Psychological Factors that Influence Bottled Japanese Green Tea Purchase, an Extended Analysis

Demetrakos,

Nakato,

Romero-Perez

et al. 2024

Preprint

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“…It is likely that the poor contrast in our non-aesthetic packaging sample led to a low level of visual appeal and to reduced font legibility. As demonstrated in a study focused on tea beverage packages (Mukai and Miyazaki, 2016), font legibility may play a role in rating the overall aesthetic impression of the packaging. Another interesting finding was that positive effect of design principles on attractiveness remained the same even when taking into account whether the beauty of packaging was important for the participants or not.…”

Section: Discussionmentioning

confidence: 99%

Applying graphic design principles on tea packaging

Kovačević¹,

Brozović²,

Banić³

2020

Proceedings - The Tenth International Symposium GRID 2020

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The aesthetic aspect of product packaging is a well-known factor in attracting consumers’ attention. One of the most common ways in achieving the aesthetic appearance of the packaging is applying graphic design principles. The purpose of the study was to explore how people perceive the attractiveness of tea packaging with different levels of graphic design principles applied. The graphic design principles applied on the packaging were: contrast, dominance, alignment, symmetry, consistency and colour harmony. The manipulation of these principles resulted in three different packaging samples that were tested: aesthetic packaging, partially-aesthetic packaging and non-aesthetic packaging. The participants’ tasks were to rate the attractiveness of each of the packaging samples and to select the one which they would like to buy. The statistical analysis showed that the results of both tests (rating and choice task) were consistent, indicating that the aesthetic packaging was appreciated the most, followed by the partially-aesthetic packaging and the non-aesthetic packaging. These results were the same even when taking into account whether the beauty of the packaging was important to the participants or not. The findings support the idea of using graphic design principles in packaging design whenever applicable.

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“…Desain kemasan harus tepat target dan menyampaikan visual dan isi verbal untuk mengkomunikasikan maksud merek dan informasi produk [3]. Fitur yang perlu diperhatikan dalam desain kemasan untuk semua kalangan yang relevan adalah kemasan harus mudah dibuka dan mudah dibaca informasinya [4].…”

Section: Pendahuluanunclassified

“…Technical response atau respon teknis didapatkan dari studi literatur, wawancara dengan pihak UMKM dan pemasok kemasan, dan telah divalidasi pakar. Respon teknis ini adalah cara pelaku usaha untuk memberikan solusi dan menjawab kebutuhan konsumen [4].…”

Section: Gambar 2 Pemaparan Hasil Desain Kemasan Manisan Rumput Lautunclassified

Improving the Quality of Candies’s Seaweed of Pulau Seribu Community With an Ergonomic Design Approach

Silvia,

Imam,

Yeti

et al. 2022

MAPNJ

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One of the potential products of the Pulau Seribu as a marine destination in the north of Jakarta is its seaweed products, with the best quality and the mainstay of seaweed exports in Indonesia. Basically, not a few of the MSMEs in the Pulau Seribu already have production permits, business permits, and market seaweed products, but there are still some who experience problems in using their product packaging. As a result, the product is more difficult to market and has a low selling value. To overcome the problems faced by MSMEs, the Technology Industry of Prining Packaging Department (TICK) in collaboration with partners (Pondok Cafe and Karang Taruna) carries out community service activities with the aim of: making packaging based on products, materials, designs, and packaging forms that are efficient and can be applied. by MSMEs. The science and technology program for the community is in the form of helping MSMEs in the Pulau Seribu through partners and youth organizations in the Pulau Pramuka area to make packaging independently. The method for conducting this science and technology program for the community is: through training and mentoring. Among the stages are conducting a preliminary survey of partners (MSMEs), designing packaging designs, making packaging according to the needs of MSMEs and training and assistance in packaging production. The output of this activity is the availability of primary packaging for candies’s seaweed products, driving the community's economy and increasing sales of partner products.

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Effects of Both Similarity of the Evaluation of Impressions, Between Elements, and Font Legibility, on Aesthetic Impression of Packaging

Cited by 6 publications

References 12 publications

Psychological Factors that Influence Bottled Japanese Green Tea Purchase, an Extended Analysis

Psychological Factors that Influence Bottled Japanese Green Tea Purchase, an Extended Analysis

Applying graphic design principles on tea packaging

Improving the Quality of Candies’s Seaweed of Pulau Seribu Community With an Ergonomic Design Approach

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