In studying how lay people evaluate arguments, psychologists have typically focused on logical form and content. This emphasis has masked an important yet underappreciated aspect of everyday argument evaluation: social cues to argument strength. Here we focus on the ways in which observers evaluate arguments by the reaction they evoke in an audience. This type of evaluation is likely to occur either when people are not privy to the content of the arguments or when they are not expert enough to appropriately evaluate it. Four experiments explore cues that participants might take into account in evaluating arguments from the reaction of the audience. They demonstrate that participants can use audience motivation, expertise, and size as clues to argument quality. By contrast we find no evidence that participants take audience diversity into account. In press Thinking and Reasoning
Abstract.In studying how lay people evaluate arguments, psychologists have typically focused on logical form and content. This emphasis has masked an important yet underappreciated aspect of every day argument evaluation: social cues to argument strength. Here, we focus on the ways in which observers evaluate arguments by the reaction they evoke in an audience. This type of evaluation is likely to occur either when people are not privy to the content of the arguments or when they are not expert enough to appropriately evaluate it. Four experiments explore cues that participants might take into account in evaluating arguments from the reaction of the audience. They demonstrate that participants can use audience motivation, expertise and size as clues to argument quality. By contrast, we find no evidence that participants take audience diversity into account.Keywords: argument evaluation, argumentation, audience, social cues.Arguments can be evaluated in several ways. Typically, their form and content is the subject of scrutiny. Their logical validity can be assessed, and this has been the topic of logic. Their content also matters: minimally, if the premises are known to be false, the argument loses its appeal. Straddling form and content, argumentation schemes-appeal to authority, argument from example, etc. Most attention in experimental psychology has focused on the first way to evaluate arguments. The psychology of reasoning has mostly focused on testing people's ability to detect the logical validity of arguments, or to follow other normative guidelines such as Bayes' rule (Evans, 2002;Hahn & Oaksford, 2007). Studies of persuasion and attitude change have evaluated the impact of numerous factors, including the strength of different arguments (Petty & Wegener, 1998). By contrast, little attention has been devoted to the evaluation of arguments by way of the reaction of their intended audience.Yet we are often unable to evaluate the form or content of arguments. In some cases, we are simply not privy to the arguments and the reaction of the audience is the only clue we have. In other cases the arguments are available, but we don...