Soft tissue regeneration plays a crucial role after oral surgery, as the successful healing of the soft tissue is a primary indicator of an efficacious intervention. Cold atmospheric plasma has recently emerged as a promising therapeutic modality, exhibiting notable effects on cell migration and proliferation. Despite its potential, the dental application of cold atmospheric plasma remains underexplored. This in vitro study aims to elucidate the impact of cold atmospheric plasma activated media on human gingival fibroblast responses, for future wound healing strategies. The study was divided into four parts: initial characterization of plasma Jet, assessment of cell concentration, exploration of treatment distance effects, and treatment time dynamics. Human gingival fibroblasts were exposed to complete DMEM medium (without sodium pyruvate) activated with cold atmospheric plasma at treatment distances of 2, 5, 7, and 9 mm, and treatment times of 15, 60, 120, 180, and 300 s for 1, 2 and 3 days of culture. The cell viability was evaluated using resazurin-based method, while wound healing dynamics was assessed via the scratch assay technique using phase-contrast microscopy. The cell morphology was characterized through fluorescence microscopy using propidium iodide and phalloidin staining, complemented by scanning electron microscopy. The results revealed that treatment distances and exposure times can influence the cell behaviour depending on the cell concentration. For the selected concentration of 1 x 104 cells/mL, the treatment distance of 9 mm appeared to enhance human gingival fibroblast viability compared to a 2 mm treatment distance and the control group. The images reveal adhered cells with typical fibroblast pattern. However, no differences between the treatment times of 15 s and 180 s were observed. The observed results evidence that the exposure of the medium to the cold atmospheric plasma device promoted an increase of cell viability, proliferation, and attachment in human gingival fibroblasts.