Effects of Colour of Light on Nonvisual Psychological Processes

Knez, Igor

doi:10.1006/jevp.2000.0198

Cited by 161 publications

(133 citation statements)

References 25 publications

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“…The following quote has been also confirmed by other researches on lighting quality [24]- [26]. These studies revealed that lighting in an environment is one of the essential elements that have direct influence on people's performance and mood.…”

Section: "Light Can Have Effect On the Social Life If You Feel Relaxsupporting

confidence: 74%

Adoption of Energy Efficient New Technologies from the Point of View of Malaysian Experts and Consumers: A Qualitative Analysis

Khorasanizadeh¹,

Parkkinen²,

Parthiban³

2015

JOCET

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Abstract-This paper presents the result from interviews about consumers' reasons for adopting or not adopting energy-efficient technologies, specifically LED lamps, in Malaysia. Data were gathered via 18 in-depth semi-structured interviews. The interviewees were chosen from two groups: energy and environment professionals and normal electricity consumers. The respondents were mainly environmentally concerned. They believed that typical reasons, which could encourage consumers to adopt new technologies, are energy efficiency, money savings or environmental conciousness. It was also concluded by this study that consumers might not favor adopting new technologies due to price barriers, lack of knowledge and not effective policies.

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Section: "Light Can Have Effect On the Social Life If You Feel Relaxsupporting

confidence: 74%

Adoption of Energy Efficient New Technologies from the Point of View of Malaysian Experts and Consumers: A Qualitative Analysis

Khorasanizadeh¹,

Parkkinen²,

Parthiban³

2015

JOCET

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“…Of course, because color experiences vary from individual to individual, it is not possible to know how another person experiences color [47]. Studies that have attempted to link colors with memory, mood, cognitive abilities, and personality found inconsistent results [48,49,50]. Also, some research findings suggested the opposite that color links to health and doctors can use colors of light to heal ailments [51].…”

Section: Color As An Attention Factormentioning

confidence: 99%

Attention Economy: A New Marketing and Growth Approach for Small and Medium Enterprises

Dehkordi

Yonekura

2018

IJARCSSE

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-As more communication tasks are being run in Small and Medium Enterprises (SMEs), the question of whether the media strategies affect attention-market is increasingly important. This study attempted to explain uncovered features of communication media that has not been well indicated. In this sense, this study focused on the context of developing countries to understand the applicable facets of media in SMEs. The authors claim that success in the business is highly related to the appropriate choice of attention-sensitive media for communication purpose, and a balance between attention and communication goals is recommended.

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“…It affects the way people feel and behave Hidayetoglu et al,(2011) -Warm colours were more attractive colours for participants, in the event that, the cool colours were more positive -They also realized that the females preferred brighter colours range for indoor corridors Huchendorf (2007) Warm colours could help people to remember Elliot and Maier (2014) Colour emotions, mood and behavior Each colour has a particular consequence on human feeling Kaya and Epps (2004) -Warm colours associate with aroused feeling and cool colours associate with calm and relaxation feeling -Most positive feeling by green colour Wexner (1954) -Warm colours associate with aroused feeling and cool colours associate with relaxation -Green colour is more related to the relaxation, comfortable and calm -Orange colour has the effect of upset, excitement and distress on human Jacob and Suess (1975) Red and yellow colour gets more discomposure feeling Mehrabian,(199) Cool colours associate with calm and relaxation Knez (2001) Colour effects mood Gifford (1988) Colour effects behavior Babin et. al.…”

Section: Colour and Indoor Environmentmentioning

confidence: 99%

An Experimental Comparison of the Effectiveness of Cool Colors as Environmental Stimulus on the Elderlies in High-rise Condominiums of Kuala Lumpur

Ghashghaei

Hussein

Ghaffarianhosein

et al. 2017

JDBE

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The rapid urban spatial expansion and population growth in recent years has resulted in the development of numerous high-rise condominiums in Kuala Lumpur. Many of these buildings include general relaxation and recreational facilities for the occupants. However, the majority of these spaces are designed to cater for the basic needs of typical residents, with less attention to the expectations of the elderlies. As a result, elderlies residing in such condominiums predominantly prefer to stay in their flats, and this phenomenon can negatively impact their overall health and quality of life. While with an appropriate consideration of shared facilities this occurrence can be solved. In this study, cool colours in fifteen intensities were tested (10 minutes as the test duration for each intensity) on 64 elderly occupants in a 3m×2m test room based on the Quasi-experimental method to evaluate the impacts of cool colours as environmental stimulus in common indoor facilities of condominiums. The participants were the residents of two high-rise condominiums in Kuala Lumpur, and they were all above 60 years old. Their blood pressure, heart beat rate and skin temperature as dependent variables were measured by sphygmomanometer and infrared thermometer as two required instruments and analysed to evaluate their relationship with cool colours and time spent. There are three significant results: Firstly, the lightest intensity of bluegreen and green colours have decreased dependent variables with strongest relationship. Secondly, violet has negative impacts by increasing dependent variables. And thirdly, green colour, in general, has decreased dependent variables with positive impact as environmental stimulus while lightest blue-green colour affects the dependents variable faster than the other intensities. Higher rate of dependent variables associated with arousing feeling, while lower rate of dependent variables associated with calm and relaxation feeling. The study concludes that particular cool colours embrace promising potentials to be taken into consideration during the design of indoor spaces, particularly for the elderlies, by architects and interior designers.

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Effects of Colour of Light on Nonvisual Psychological Processes

Cited by 161 publications

References 25 publications

Adoption of Energy Efficient New Technologies from the Point of View of Malaysian Experts and Consumers: A Qualitative Analysis

Adoption of Energy Efficient New Technologies from the Point of View of Malaysian Experts and Consumers: A Qualitative Analysis

Attention Economy: A New Marketing and Growth Approach for Small and Medium Enterprises

An Experimental Comparison of the Effectiveness of Cool Colors as Environmental Stimulus on the Elderlies in High-rise Condominiums of Kuala Lumpur

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