Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior

Chae, Heeju; Lee, So Yeon; Ko, Eunju

doi:10.7233/jksc.2016.66.5.001

Journal of the Korean Society of Costume

2016

DOI: 10.7233/jksc.2016.66.5.001

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Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior

Heeju Chae

So Yeon Lee

Eunju Ko³

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2016

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A Study on Fashion Toys Appearing in Modern Fashion

Kim¹,

Geum²

2016

Journal of the Korean Society of Costume

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The purpose of this study is to explore the process of how modern fashion establishes new consumption cultures by analyzing the different types of fashion toys that have appeared in modern fashion, and identifying inherent meanings of the said toys . The range of this study was limited to four collections (New York, London, Milano, Paris) from 2000 to 2015. In addition to these collections, advertisement campaign and cooperative examples as well as examples of fashion toys that appeared in public interest activities and collections were included. The selected materials were classified into different types of fashion toy usage. From the results of analyzing fashion toys appearing in modern fashion, the four following characteristics. After analyzing the use of fashion toys in modern fashion, four characteristics were found. First, fashion toys were found to be a means to maximize the visual effects of the collection stage. Second, fashion toys utilized as a fashion object were key elements in transforming neo-pop into modern fashion, and constructing high fashion. Third, the fact that people's fashion and fashion toys share contemporary fashion means that customers are shared through the integration of diverse media. This leads to creation of new benefits. Fourth, fashion toys are meaningful because the products reflect contemporary culture, and extend the scope of fashion and art, as it can be considered fashion as well as art. In conclusion, fashion toys were meaningful in that high fashion broke from conservative values, and swiftly introduced contemporary culture codes. It derived a point of effective contact to present a new way of consumption and extended the scope of fashion. Key words: cultural connection(문화적 연계), fashion toys(패션 토이), neo pop(네오 팝)

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A Study on Fashion Toys Appearing in Modern Fashion

Kim¹,

Geum²

2016

Journal of the Korean Society of Costume

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show abstract

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Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior

Cited by 1 publication

References 21 publications

A Study on Fashion Toys Appearing in Modern Fashion

A Study on Fashion Toys Appearing in Modern Fashion

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