1979
DOI: 10.3758/bf03199865
|View full text |Cite
|
Sign up to set email alerts
|

Effects of context in judgments of sweetness and pleasantness

Abstract: Dramatic effects of the immediate stimulus context were demonstrated for ratings of sweetness and also for ratings of pleasantness of soft drinks containing different concentrations of sucrose. The same drinks were rated sweeter when the lower concentrations were presented more frequently, less sweet when the higher concentrations were presented more frequently. A quasi-normal distribution of frequencies yielded ratings falling between the two skewed distributions. Ratings of sweetness were accurately predicte… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

14
81
0

Year Published

1999
1999
2023
2023

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 167 publications
(95 citation statements)
references
References 15 publications
14
81
0
Order By: Relevance
“…This observation implies that if the visual field is made up entirely of dull grey patches (as when viewed in the context of natural scenes), then the brightest patch will be perceived as a pure white, as is empirically observed [61]. In another modality, the judged sweetness of a given sucrose concentration is highly context-dependent, being higher when the concentration appears in a positively-skewed distribution than when the same absolute concentration appears in a negatively-skewed distribution (moreover, the absolute sucrose concentration judged to be most pleasant is lower in a positively-skewed distribution) [62].…”
Section: Box 1 Psychological Evidence In Support Of Comparison-basedmentioning
confidence: 99%
“…This observation implies that if the visual field is made up entirely of dull grey patches (as when viewed in the context of natural scenes), then the brightest patch will be perceived as a pure white, as is empirically observed [61]. In another modality, the judged sweetness of a given sucrose concentration is highly context-dependent, being higher when the concentration appears in a positively-skewed distribution than when the same absolute concentration appears in a negatively-skewed distribution (moreover, the absolute sucrose concentration judged to be most pleasant is lower in a positively-skewed distribution) [62].…”
Section: Box 1 Psychological Evidence In Support Of Comparison-basedmentioning
confidence: 99%
“…The clearest demonstrations of contextual shifts in ideals have been made with perceptual stimuli: faces in the present experiments, sweetness of drinks (McBride, 1985;Riskey et al, 1979), musical tempo (Holbrook & Anand, 1990), and architectural dimensions (Baird et al, 1978). In large part, these stimuli are perceptually or directly experienced, as compared to attitudes about positions that are supported by more complex configurations of interrelated propositions and reasons (e.g., attitudes toward abortion, welfare, education, etc).…”
Section: Context and Attitudementioning
confidence: 99%
“…Two-Dimensional Space Experiments 1-3 and previous tests of the contextual dependence of ideals (Riskey et al, 1979) examined these effects for unidimensional manipulations of context. In Experiment 4 we simultaneously varied eye gap and nose width to determine if the effects observed for unidimensional manipulations would generalize to multidimensional manipulations.…”
Section: Experiments 4: Shifting Ideals In Amentioning
confidence: 99%
See 1 more Smart Citation
“…The responses helped to guide selection of the next sample in an effort to pre-empt biases (Conner et al 1987;Poulton 1989;Riskey et al 1979), particularly response end-effects and stimulus range bias.…”
Section: Quantitative Judgmentsmentioning
confidence: 99%