“…The clearest demonstrations of contextual shifts in ideals have been made with perceptual stimuli: faces in the present experiments, sweetness of drinks (McBride, 1985;Riskey et al, 1979), musical tempo (Holbrook & Anand, 1990), and architectural dimensions (Baird et al, 1978). In large part, these stimuli are perceptually or directly experienced, as compared to attitudes about positions that are supported by more complex configurations of interrelated propositions and reasons (e.g., attitudes toward abortion, welfare, education, etc).…”