Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

Alcántara‐Pilar, Juan Miguel; Armenski, Tanja; Blanco-Encomienda, Francisco Javier; Barrio‐García, Salvador del

doi:10.1016/j.jdmm.2017.06.002

Cited by 22 publications

(20 citation statements)

References 83 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Despite its qualities and screening advantages compared to other platforms (Palan & Schitter, 2018), it may represent a limitation for the cultural representativeness of the samples from Portugal and UK. Future studies could use professional sample providers, as performed for example by Alcántara-Pilar et al (2018). If collaborations with destination managers are possible, researchers could also monitor the actual behavior of online visitors browsing a real website, in combination with A/B testing strategies.…”

Section: Discussionmentioning

confidence: 99%

“…In addition, both cultural dimensions have been frequently used in marketing research (Saleem & Larimo, 2017). Although criticized by scholars for their simplistic reduction of cultural phenomena (Jones, 2007), research shows that countries can be reliably distinguished along a series of cultural values (Minkov & Hofstede, 2011) and these are reflected also in online experiences (Alcántara-Pilar et al, 2018). In addition, while acknowledging the limitations of Hofstede's model, it is argued here that its clarity and parsimony (Kirkman et al, 2006) make it suitable for experimental research.…”

Section: Measuring and Localizing Cultural Valuesmentioning

confidence: 96%

“…Following Alcántara-Pilar et al (2018), a set of questions from the Value Survey Module (Hofstede et al, 2010) was used to measure participants' cultural orientation in terms of COL-IND and PD. Results showed that the Portuguese sample was more collectivistic (cultural score = 38/ 100) than the UK sample (cultural score = 48/100).…”

Section: Manipulation Checksmentioning

confidence: 99%

See 2 more Smart Citations

Cultural localization in online heritage promotion

Mele

Kerkhof

Cantoni

2020

Journal of Heritage Tourism

View full text Add to dashboard Cite

General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.• Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal ? Take down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Measuring and Localizing Cultural Valuesmentioning

confidence: 96%

See 1 more Smart Citation

Cultural localization in online heritage promotion

Mele

Kerkhof

Cantoni

2020

Journal of Heritage Tourism

View full text Add to dashboard Cite

show abstract

“…The essence of the festival is to integrate African-Americans and Afro-Caribbean's with their ancestral home in Nigeria [29]. To successfully market the festival destination, DMOs have to make use of social media networking platforms to connect to tourists, as well as integrate the physical appearance of the consumers as a fundamental part of their leisure experience and to also maintain a strong presence in the market place as well as gain their competitive advantage [30].…”

Section: Badagry Diaspora Festivalmentioning

confidence: 99%

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

2021

View full text Add to dashboard Cite

This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration of heritage, was specifically premeditated to celebrate the slave trade period by highlighting the unique connection of African American history to the diaspora ancestors who were literally taken away as slaves through “the point of no return” in Badagry, Nigeria. A structured questionnaire was utilized as a research instrument to gather information aimed at examining the influence of social media (SM), website quality (WQ), and online word of mouth (eWOM) on tourists’ festival satisfaction (FS) and festival revisiting intention (FRI). Data were gathered from samples of 473 diaspora tourists at Badagry Diaspora Festival in Nigeria and analyzed using partial least square structural equation modelling (PLS-SEM) with the aid of WarpPLS (7.0). The findings of the study revealed that social media (SM), festival quality (FQ), website quality (WQ), and electronic word of mouth (eWOM) had a positive and significant relationship with tourists’ festival satisfaction. Additionally, this study found that festival quality had a positive impact on the intention of the tourists to revisit the Badagry Diaspora Festival because tourist attitude is influenced by the socio-cultural background of tourists. Moreover, the result revealed the partial mediating effect of festival satisfaction in the relationship between (a) SM, (b) FQ, (c) WQ, and (d) eWOM and tourists’ festival satisfaction. Similarly, cultural motivation was also found to mediate the relationship between tourists’ festival satisfaction and festival revisiting intension (RI). Based on the findings, the implications of the festival sustainability and future research directions were discussed.

show abstract

“…By contrast, the use of structural equation modeling can be used to find out which variables explain why tourists behave the way they do. Despite this, it can only be applied in studies using primary Likert scale data to estimate the results [52,53], and these models have problems to show results when there are omitted data or where dichotomic variables are used [54]. Regarding linear regression, studies like the one carried out by Marrocu, Paci, and Zara [34] used this technique to understand tourists' behavior, consumption, or intentions.…”

Section: Literature Reviewmentioning

confidence: 99%

Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions

Padrón‐Ávila

Martín

2019

Sustainability

View full text Add to dashboard Cite

Popular tourism destinations based on specific attractions along with coastal and island destinations have been considered potential candidates to suffer from overtourism. In this context, in-depth knowledge of the determinants of tourists’ choices of attractions can be used to improve policies against crowding. This paper analyzes why tourists decide to visit certain attractions instead of others in the context of an island destination with sustainability concerns. To do so, discrete choice models are used to determine if a set of 96 variables can explain why 11 attractions are visited on the island of Lanzarote. The results show that 86 variables are significant to explain visits to at least one of the attractions. The analysis also identifies both similarities and differences on the effects these variables have on the probability of visiting each of the 11 attractions. These results are useful to cluster attractions depending on the profile of those tourists most likely to visit them and to cluster variables regarding their effect on visiting attractions. Furthermore, the results provide useful information for public and private managers involved in evenly reallocating tourist flows in time and space to avoid the negative impacts of overtourism.

show abstract

Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

Cited by 22 publications

References 83 publications

Cultural localization in online heritage promotion

Cultural localization in online heritage promotion

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions

Contact Info

Product

Resources

About