Effects of data protection laws on data brokerage businesses

Abstract

For years now, players known as data brokers have operated on an unregulated market, by building businesses from the aggregation and processing of data, away from public scrutiny. Due to the genesis of laws that ended up exposing their model, along with debates on data privacy, a new generation of data protection acts, much stricter, are being enacted worldwide. The shift away from the data commoditization paradigm might, at first, indicate the extinction of such businesses. In this paper, we present related concepts and a brief history that led to that current scenario, along with some collaborativeoriented proposals for the adequacy of the data brokerage industry to a transparent perspective.

Measuring Profitability From the Use of Personal Data for Targeted Ads

“…This presents ethical problems as companies can extensively record people's personal data, selling it without their knowledge (Birckan et al, 2020). Data Analytics in a Privacy Concerned explains how the European Union has already passed legislation to deal with this ethical dilemma.…”

“…Ethical concerns are likely to drive legislative changes in the United States, especially in the near future (Birckan, 2020). In order to pass comprehensive legislation, it is essential to understand the impact that changes within the industry will have on some of the largest companies in human history.…”