2005
DOI: 10.2466/pms.100.2.305-318
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Effects of Display Characteristics and Individual Differences on Preferences of VDT Icon Design

Abstract: This study explored the effects of display characteristics such as target/background color combination, single/simultaneous presentation, and individual differences by sex, and design specialty on preferences of VDT icon design. The results indicated black targets (black-on-white, black-on-yellow) and black backgrounds (red-on-black, yellow-on-black) were the most popular and white targets (white-on-red, white-on-black) and white backgrounds (blue-on-white, red-on-white) were the second most popular. As for th… Show more

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Cited by 20 publications
(14 citation statements)
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“…Besides, Camgoz, Yener & Guvenc [7] explored the preference responses for figure/ground color combinations. However, their results were not consistent with Shieh and Ko [6].…”
Section: Introductionmentioning
confidence: 75%
See 1 more Smart Citation
“…Besides, Camgoz, Yener & Guvenc [7] explored the preference responses for figure/ground color combinations. However, their results were not consistent with Shieh and Ko [6].…”
Section: Introductionmentioning
confidence: 75%
“…Further, a couple of studies also considered icon-background color combinations, especially in aesthetic preferences. An example of the latter was that of Shieh and Ko [6] used preference rating to explore the effects of targetbackground color combinations on icon design. Besides, Camgoz, Yener & Guvenc [7] explored the preference responses for figure/ground color combinations.…”
Section: Introductionmentioning
confidence: 99%
“…Based on the results of Shieh and KO (2005), four color combinations of high preference (black-on-white, blue-on-white, red-on-black, yellow-onblue) and four of low preference (purple-on-red, turquoise-on-red, turquoise-on-green, green-on-purple) were used. There were six chromatic colors and two achromatic colors in the eight color combinations.…”
Section: Independent Variablesmentioning
confidence: 99%
“…Recently, Shieh and KO (2005) showed that red, blue, and black were more preferred background colors for white targets, whereas the preferred background colors for a black target were white, red, and yellow. The most preferred color combinations were red-on-black, blue-on-white, black-onwhite, and red-on-white.…”
mentioning
confidence: 99%
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