“…By using a modified keyboard, Paladino and Castelli () showed several approach/avoidance intergroup effects, with participants—only members of the dominant group (i.e., groups associated with greater social value, such as white people in most Western societies)—being faster in the compatible setting (i.e., approach ingroup stimuli and avoid outgroup stimuli by moving one's hand toward vs. away from the screen to push keyboard buttons) as compared to the incompatible setting where the approach/avoidance instructions were reversed (see also Bianchi, Carnaghi, & Shamloo, ; Castelli, Zogmaister, Smith, & Arcuri, ; Clow & Olson, ; Degner, Essien, & Reichardt, ; Neumann, Hülsenbeck, & Seibt, ; Vaes et al, ). So far, however, these approach/avoidance measures have not often been expressly used as attitude measures.…”