Effects of Donor- and Supporter-Based Campaign Networks on Crowdfunding Campaign Success

Wang, Bin; Osatuyi, Babajide; Hou, Wanrong

doi:10.24251/hicss.2017.674

Cited by 4 publications

(5 citation statements)

References 40 publications

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“…The duration of the campaign is another factor to be considered and has an inverse effect: a long duration involves less chance for success (Chan, 2017;Wang, 2017;Colombo, 2015;Lu et al, 2014;Mollick, 2014). This has to do with the "momentum" of the project which, in heterogeneous and dynamic communities such as crowdfunding, tends to decrease as time passes (Frydrych et al, 2014;Mollick, 2014).…”

Section: Literature Review 21 Factors Associated With Campaigns' Outcomesmentioning

confidence: 99%

“…On the other hand, active communication is also a notable factor influencing the outcome of a crowdfunding campaign. During the campaign, the entrepreneur must provide updated information, and it has been empirically verified that this has a positive impact (Simons, 2017;Wang, 2017;Schatz, 2019;Yin, 2017).…”

Section: Literature Review 21 Factors Associated With Campaigns' Outcomesmentioning

confidence: 99%

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Analyzing campaign’s outcome in reward-based crowdfunding

Madrazo-Lemarroy

Barajas-Portas

Tovar

2019

INTR

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Purpose The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions: structural, cognitive and relational. Design/methodology/approach The approach used is a design model for concluded campaigns in a Mexican crowdfunding platform, which determines social capital from operating social networks (Facebook and Twitter). By using this model, the associations between the dimensions are revealed, verifying how social capital flourishes during the campaign and how it alters the campaign’s outcome. Findings The findings demonstrate how social interaction through a wide social network (structural dimension), shared vision and values among entrepreneurs and their potential funders (cognitive dimension), and the development of trustworthiness within the campaign (relational dimension) boost the probability of achieving the crowdfunding goal. Research limitations/implications The results inform researchers on how social capital is forged from social networks during a crowdfunding campaign. However, the method must be validated with other crowdfunding models and other social network platforms commonly used by campaign creators. Practical implications Contributions from this paper include tools (design model and evaluation method) associating theory with the crowdfunding mechanism, complementing previous work. Crowdfunding providers, as well as campaign creators, have now an approach to appraise social capital and obtain the desired goal. Originality/value In addition to providing much-needed research on the current state of crowdfunding, this paper analyzes the link between practice and theory, which can be valuable in confining the mechanism to an accurate theory and ensuring the theory’s longevity.

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Section: Literature Review 21 Factors Associated With Campaigns' Outcomesmentioning

confidence: 99%

Section: Literature Review 21 Factors Associated With Campaigns' Outcomesmentioning

confidence: 99%

Analyzing campaign’s outcome in reward-based crowdfunding

Madrazo-Lemarroy

Barajas-Portas

Tovar

2019

INTR

View full text Add to dashboard Cite

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“…Crowdfunding from the perspective of young people Journal of Accounting and Investment, 2024 | 178 media objects, has almost the same goals and results, which is to explain how parties interested in crowdfunding (young entrepreneurs, consumers, business owners) interact with each other (Leone & Schiavone, 2019;B. Wang et al, 2017).…”

Section: Hariwibowomentioning

confidence: 99%

“…From this interaction pattern, it can be understood how information flows and how one party reacts to other parties in a group more naturally; i.e., those who benefit from crowdfunding will be more encouraged to campaign crowdfunding. Thus, the use of the SNA approach can explain who and what factors can affect the success of crowdfunding (Graziano et al, 2023;Hui et al, 2014;B. Wang et al, 2017).…”

Section: Hariwibowomentioning

confidence: 99%

Crowdfunding from the perspective of young people

Hariwibowo

2024

JAI

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Research aims: This study aims to identify the dominant factors that make young people interested in joining or using crowdfunding platforms.Design/Methodology/Approach: This research was conducted using the topic method or text analysis with the Social Network Analysis (SNA) approach. Data in the study were obtained by distributing questionnaires to 201 respondents who were young people aged 19 to 22 years.Research findings: The results of this study revealed that the dominant factors attracting young people to use crowdfunding include web technology, ease of use, high rate of return, transparency, and legality. The results of this study indicate that convenience is the primary attraction for young people in transactions. Theoretical contribution/Originality: The results of this study offer indicators that can be used to measure, in particular, the usability variables of web-based crowdfunding platforms in TAM (Technology Acceptance Model). These indicators encompass the amount of return, clarity of business fields and objectives, and transaction security. As for the variables of ease of use, among others, clarity of navigation and information on the web makes users comfortable.Practitioner/Policy implication: The findings of this study imply that Web 2.0 has become a suitable way of interacting with young people. Hence, crowdfunding platform websites need to be designed to support ease of transactions. However, accountability, transparency, clarity of effort, reciprocity, and legality can be effective campaign methods to attract young people to contribute to crowdfunding. Research limitation/Implication: This study used researchers' judgment to interpret the meaning and the relationship between keywords in sentences submitted by respondents in questionnaires.

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“…Few have examined the impacts of event-type social networks that arise due to business transactions. To the best of our knowledge, the only exceptions are Colombo et al [7] and Wang et al [9] where they examine social capital and social networks emerged due to transactions on crowdfunding platforms. Second, no research except for Liu et al [4] has examined the different mechanisms through which social networks affect lender behavior.…”

Section: Introductionmentioning

confidence: 99%

Social Networks in Online Peer-to-Peer Lending: The Case of Event-Type Ties as Pipes and Prisms

Wang

Escobari

Wang

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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A considerable amount of academic research on crowdfunding has highlighted the importance of online social networks to crowdfunding success. Despite findings from these early studies, the focus of the extant literature has been on more persistent state-type ties such as friendship. In the current research, we examine how borrower-partner and borrower-team event-type ties affect lender behavior and loan success in online peer-to-peer (P2P) lending. Our empirical results using a multilevel mixed effects model reveal that borrowerteam networks function as pipes that facilitate the flow of information and prospective lenders while borrowerpartner ties function as prisms that signal borrowers' pressing financial need. Our results highlight the importance of establishing lending teams on crowdfunding platforms to enhance lender contribution.

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Effects of Donor- and Supporter-Based Campaign Networks on Crowdfunding Campaign Success

Abstract: Abstract

Cited by 4 publications

References 40 publications

Analyzing campaign’s outcome in reward-based crowdfunding

Analyzing campaign’s outcome in reward-based crowdfunding

Crowdfunding from the perspective of young people

Social Networks in Online Peer-to-Peer Lending: The Case of Event-Type Ties as Pipes and Prisms

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