“…Research done in areas of the ‘people’ sector indicates that intensive face‐to‐face work is demanding and potentially stressful (Biron, Brun, Ivers, & Cooper, ). Literature on stress and burnout is somewhat polarised, however, with psychologists inclined to cite psychological characteristics as the primary contributors to negative health outcomes (McCann & Pearlman, ; Ogino, Takigasaki, & Inaki, ), and social scientists focusing on the work environment and organisational structure. Back in the 1970s, Arnie Hochschild critiqued social psychology for its tacit assumption that emotion is an individual concern and not governed by social rules or affected by social contexts, including the work environment.…”