The objectives of this Colorado study were to assess primary reasons ranchers choose to stay or sell the ranch, compare the motivations for ranching between a traditional agriculturally based county and a rapidly developing county, and assess whether factors such as length of tenure, fiscal dependency on ranching, and dependency on public lands play roles in decisions to sell. Personal interviews were conducted with 37 ranchers. While land use conversion occurs for a wide variety of reasons, lack of heirs and detrimental public policy were important reasons given for selling ranches. Responses showed Routt County (a rapidly developing county) ranchers were more likely to sell due to land use conversion related issues than Moffat County ranchers (p = 0.056). Ranchers with a longer legacy on their land reported that profitability, having likely heirs, and continuing tradition enhanced their reasons to stay. Groups more "at risk" of selling were non-homesteading ranchers close to retirement, larger ranches, and ranchers dependent on ranching for income with declining profits. Large ranch owners experiencing land use conflicts with non-ranchers and ranchers modestly dependent on public forage experiencing changes in public policy regulations and land use conflicts also indicated a higher proclivity to sell. Noting how groups of ranchers are impacted by different changes can help refine community efforts related to land use conversion and create more thoughtful policy measures.