Evaluation of the interval from calving to fi rst service, estrus detection, conception rate, pregnancy losses, and culling due to infertility allows for the evaluation of reproductive performance on dairy farms. Target reproductive parameters will depend on the characteristics of the farm related to level of production, type of management, and breeding program (continuous or seasonal). Ideally, each cow should receive the fi rst service by a specifi ed time after calving, based on postpartum management, level of milk production, nutrition, and economic consideration. Estrus detection aids and timed artifi cial insemination enhance estrus detection and insemination rates and can control the interval to fi rst service. This chapter discusses management strategies that are available to maintain high reproductive performance in dairy farms.