Effects of Experiential Motivation and Customer Engagement on Customer Value Creation and Shopping Behavior

An, Myounga; Han, Sang‐Lin

doi:10.15444/gmc2018.07.10.07

GMFC

2018

DOI: 10.15444/gmc2018.07.10.07

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Effects of Experiential Motivation and Customer Engagement on Customer Value Creation and Shopping Behavior

Myounga An¹,

Sang‐Lin Han²

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Effects of Experiential Motivation and Customer Engagement on Customer Value Creation and Shopping Behavior

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