“…Several recent reviews have demonstrated that both women and non-White ethnic groups are under-represented in video games, and when they are featured, they tend to be depicted in highly stereotypical and negative ways (Burgess, Dill, Stermer, Burgess, & Brown, 2011;Deskins, 2013;Dickerman, Christensen, & KerlMcClain, 2008). Furthermore, there is evidence that mere exposure to, as opposed to identification with, depictions of women and non-White ethnicities in video games can lead to negative attitudes towards those groups (Dill, Brown, & Collins, 2008;Dill & Burgess, 2012). Given the evidence that embodiment can lead to a stronger activation of stereotypes than other forms of media (Ash, 2016;Groom et al, 2009), it is important that the portrayal of women, Black, Asian and minority ethnic (BAME) people and members of other disadvantaged social groups is treated as an important issue by game designers.…”