Considerable attention has been paid to (1E)-1,2-diaryldiazenes (azo dyes) possessing liquid–crystalline (LC) and optical properties because they can switch color through thermal phase transitions and photoisomerizations. Although multifunctional molecules with both LC and fluorescent properties based on a donor–π-acceptor (D-π-A)-type tolane skeleton have been developed, functional molecules possessing LC and dye properties have not yet been developed. Therefore, this study proposes to develop LC dyes consisting of (1E)-1,2-diaryldiazenes with a D–π-A-type tolane skeleton as the aryl moiety. The (1E)-1,2-diaryldiazene derivatives exhibited a smectic phase, regardless of the flexible-chain structure, whereas the melting temperature was significantly increased by introducing fluoroalkyl moieties into the flexible chain. Evaluation of the optical properties revealed that compounds with decyloxy chains exhibited an orange color, whereas compounds with semifluoroalkoxy chains absorbed at a slightly blue-shifted wavelength, which resulted in a pale orange color. The thermal phase transition caused a slight color change accompanied by a change in the absorption properties, photoisomerization-induced shrinkage, and partial disappearance of the LC domain. These results indicate that (1E)-1,2-diaryldiazenes with a D–π-A-type tolane skeleton can function as thermo- or photoresponsive dyes and are applicable to smart windows and in photolithography.