Effects of Greenwashing Practices on Consumer Perception

Abstract

The advertising of ecologically sustainable commodities, products, and programs is commonly referred to as green marketing. A different set of tactics and approaches that have been amicable towards the climate, are even more precisely known as environmentally conscious. A few instances of green marketing encompass, promoting eco-friendly merchandise. Greenwashing is a marketing tactic used mostly by corporations deliberately fool users into the feeling believe it’s, commodities, intentions and methods seem to be great for the environment. To enhance business allure towards the ecologically conscious market, certain organizations knowingly disclose erroneous data. Employing fraudulent branding as well as disguising ethically harmful practices throughout the small text seems to be the examples of greenwashing. This study aimed to test the effects of greenwashing practices on consumer perception towards the products and services. The study was undertaken with the sample size of 352respondents. Thedata has been gathered via questionnaires which changed into later evaluated by means of the usage of SPSS and evaluated using AMOS (analysis moment structure) software program to validate the conceptual framework.The simulation results obtained from the AMOS software showed that a maximum number of responses reported the positive approach of the greenwashing practices positively on consumer perception.