Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery

Lv, Xingyang; Li, Huifan; Xia, Lan

doi:10.1016/j.tourman.2019.104025

Cited by 69 publications

(48 citation statements)

References 69 publications

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“…Numerous findings support the notion that auditory input during product interaction can strongly influence the perception and evaluation of products (Lv et al, 2020). Compared to an isolated visual stimulus, multisensory cues (i.e., visual-auditory combinations) provide extra assistance in product evaluation.…”

Section: Cross-modal Sensory Effects On Visual Attentionsupporting

confidence: 54%

Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation

Kim

2020

Front. Psychol.

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The mood and atmosphere of a service setting are essential factors in the way customers evaluate their shopping experience in a retail store environment. Scholars have shown that background music has a strong effect on consumer behavior. Retailers design novel environments in which appropriate music can elevate the shopping experience. While previous findings highlight the effects of background music on consumer behavior, the extent to which recognition of store atmosphere varies with genre of background music in sales spaces is unknown. We conducted an eye tracking experiment to evaluate the effect of background music on the perceived atmosphere of a service setting. We used a 2 (music genre: jazz song with slow tempo vs. dance song with fast tempo) × 1 (visual stimuli: image of coffee shop) within-subject design to test the effect of music genre on visual perception of a physical environment. Results show that the fixation values during the slow tempo music were at least two times higher than the fixation values during the fast tempo music and that the blink values during the fast tempo music were at least two times higher than the blink values during the slow tempo music. Notably, initial and maximum concentration differed by music type. Our findings also indicate that differences in scan paths and locations between the slow tempo music and the fast tempo music changed over time. However, average fixation values were not significantly different between the two music types.

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Section: Cross-modal Sensory Effects On Visual Attentionsupporting

confidence: 54%

Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation

Kim

2020

Front. Psychol.

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“…In particular, we highlight how mental imagery effects can have a negative impact on consumer evaluations. This represents an extension of previous research, which predominantly suggests that cues that trigger mental visualizations, such as website backgrounds with concrete and vivid information, can positively influence consumers' online shopping behavior (Yoo and Kim 2014), travel booking intentions (Lv, Li, and Xia 2020), adoption of innovations (Zhao, Dahl, and Hoeffler 2014), and desire to eat (Lee and Kim 2020).…”

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confidence: 55%

How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food

Amundson¹,

Peloza²,

Kleijnen³

2021

Journal of Marketing Research

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In an effort to combat food waste, many firms have introduced rescue-based foods (RBF) which are made from ingredients that are safe to eat but would otherwise be wasted, often due to aesthetic deviations or oversupply. Although the benefits to RBF are varied, some firms adopt strategies that highlight waste reduction properties, such as reduced landfill use or lowered impacts on the environment. The current research posits that when firms adopt strategies that highlight physical waste associations with RBF, those associations can generate negative mental imagery with consumers, which can trigger disgust and mitigate positive consumer attitudes toward RBF. We demonstrate that when such associations are not present, demand is consistent with demand for conventional food products. We find support for the role of mental imagery in this demand mitigation process, with some promotional appeals stimulating thoughts of physical waste. Counterintuitively, the current research reveals that when marketers adopt the common practice of using environmental benefit appeals that can trigger waste physical associations, such as the color green, consumer demand for rescue-based food diminishes. Conversely, focusing on the societal benefits or limiting the number of cues available to create physical waste associations generates consumer demand for these foods to a level equivalent to that for conventional food.

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“…First, from the perspective of C2C or P2P sharing, scholars considered that the sharing economy was a typical disruptive innovation and often cheaper than those of the traditional industries [17][18][19]. Related research mainly elaborated on the impact of idle product sharing on traditional industries or consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

Liu

Jian

2021

Sustainability

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The sharing market includes the idle product sharing by the owner and the firm’s new product sharing. Companies participating in the sharing economy choose to withdraw from the market because it is always difficult to make a profit, due to heavy asset investment, but there is no such worry for owners who do not need cost input. At the same time, we have observed that the sharing products launched by companies are difficult to meet the rental needs of consumers. Based on the above findings, we have constructed a model where there is a market where a monopolistic manufacturer sells and rents out at the same time, and owners who purchased new products can choose to rent out products when they are idle. Because of the uncoordinated supply and demand matching of the sharing market and the excessively high unit cost input, our research found that: (1) the barriers for the manufacturer to enter the sharing market are always high—for example, the manufacturer will choose to enter the sharing market only when consumers have a high rate of availability of sharing products. Only when the cost of products in the sharing market is not low will the manufacturer choose to provide sharing services; (2) the competition between the two products in the sharing market weakens the demand cannibalize in the sales market; (3) the manufacturer enters the sharing market to promote the owner’s income. The owner’s earnings will increase with the rising of sharing products’ availability.

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Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery

Cited by 69 publications

References 69 publications

Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation

Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation

How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food

Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

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