Background: Globally, high amounts of food are wasted due to insufficient quality and decay. Although pollination has been shown to increase crop quality, a possible impact on shelf life has not been quantitatively studied. Results: We tested how shelf life, represented by fruit decay, firmness and weight, changes as a function of pollination limitation in two European, commercially important strawberry varieties. Pollination limitation resulted in lower amounts of deformed fruits. Whereas 65% of wind-pollinated fruits were deformed, open pollination resulted in only 20% deformed fruits. During storage, the proportion of decayed fruits increased in relation to the degree of deformation. In the variety Yamaska, 80% of the fruits with high degrees of deformation decayed after four days, whereas in the variety Sonata, all highly deformed fruits had already decayed after three days. Fruit weight decreased independent from the degree of deformation. However, strongest deformations resulted in a generally lower fruit weight in Sonata, whereas in Yamaska, also medium deformed fruits had a lower weight than highly deformed fruits. Effects of deformation on firmness declines were mostly variety dependent. Whereas firmness declined similarly for all degrees of deformation for Yamaska, highly deformed fruits lost firmness fastest in Sonata.