Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions

Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

“…Our framework contributes first to hospitality and tourism literature by offering a pioneering examination of numerical and verbal quantifiers as formats for communication in the relationship between hotel brands and tourists. This approach amplifies prior studies’ contributions to the understanding of hotel communication styles and formats of communication in the relationship with customers (e.g., Bartosiak, 2020 ; Berezan et al, 2016 ; Bufquin et al, 2020 ; Gretry et al, 2017 ). At the same time, we also expand the research on hotel brand personality and its influence on tourists’ attitudes and visiting intentions.…”

“…These include communications linked to sustainable behaviors (e.g., Hardeman et al, 2017 ), social responsibility programs (e.g., Ettinger et al, 2018 ), and communication styles in customer relationships (e.g., Berezan et al, 2016 ; Gretry et al, 2017 ). Prior studies also compare the effectiveness of different marketing communication formats (pictorial vs. textual) in attracting tourists to hotels (e.g., Bartosiak, 2020 ; Bufquin et al, 2020 ). However, the influence of numerical or verbal quantifiers in hotel communications on tourists’ attitudes and intentions is still an unexplored aspect of hospitality and tourism research, although recent investigations in consumer behavior highlight the importance of discriminating between how individuals interpret numerical and verbal quantifiers in persuasive communications related to the consumption of products and services (e.g., Liu et al, 2019 ; Santana et al, 2020 ).…”

The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)

“…Customer engagement can be defined as the relationship between the customer and a brand or organization in which the customer manifests interest towards the brand that is accompanied by a behavior beyond the purchase behavior and this behavior is not planned by the organization but rather initiated by the customer from motivational drivers (El Sheikh, 2019). This extra mile by the customer in the hospitality industry takes the form of positive word of mouth (WOM) or e-WOM or favorable online reviews which in turn has its unmatched benefits that help to decrease the level of perceived customer risk or uncertainty in the customer's has an impact on behavioral intents of buyers (Bufquin, et al, 2019). According to Yen & Tang, (2015) online reviews have a big influence on customers when buying high involvement intangible services as expensive stay in a luxury hotel.…”

Analyzing User Behaviour and Page Views Based on Visitor Traffic in Kolej Universiti Poly-Tech Mara Website Using Google Analytic

“…This is due to the application, or mobile version website is designed perfectly to the small screen of the handphone (Liu et al, 2019) Therefore, in order to gauge the effectiveness of the design, the website traffic and user navigation patterns were analyzed. User behaviour has been studied over the years to determine the design effectiveness (Bufquin et al, 2019;Cyr & Head, 2013;Dianat et al, 2019;Guan et al, 2014;Scholz et al, 2018). Understanding user behaviour enables either individual or organizations to gain valuable insights into how users perceive their products.…”