Effects of household sex composition on the salience of one's gender in the spontaneous self-concept

On the asymmetry in the cognitive construal of ingroup and outgroup: A model of egocentric social categorization

“…Such a quasi-intergroup phenomenon was in fact reported by McGuire et al (McGuire, McGuire, Child and Fujioka, 1978;McGuire, McGuire and Winton, 1979). They found that not being a member of a particular ethnic group or not being a member of the other gender group was much more prominent than being a member of one's own ethnic or gender group (see also McGuire and McGuire, 1988, p. 113).…”

Social identity as a useful perspective for self‐concept–based consumer research

“…Some of these potential bases for self-definition are more permanent (e.g., mother, daughter, friend), whereas others may be more transitory (e.g., Republican, athlete, graduate student) Any potential social-identitybased theory of consumption decision making starts with the idea that consumers may perceive themselves in terms of these various levels of abstraction (Tajfel, 1959;Tajfel & Turner, 1979;Turner & Oakes, 1986) and at any given point in time will have available a subset of social categories that can become a part of their working or spontaneous selfconcept (Markus & Kunda, 1986;McGuire, McGuire, & Winton, 1979). In this way, such a perspective borrows a bit from social cognition's view of the self, but with more specificity as to what is meant by the various types of selves that may become activated in a particular situation.…”

Organizational Demography and Individual Careers: Structure, Norms, and Outcomes

“…This process becomes more complex when individuals are making observations using more than one attribute. Distinctiveness theory (McGuire, McGuire, Child, & Fujioka, 1978;McGuire, McGuire, & Winton, 1979;McGuire & Pawawer-Singer, 1976;Mehra, Kilduff, & Brass, 1998) suggests that when an individual holds two minority identities, he or she will identify with the group that is least well represented. Thus, for example, if there are more women than African Americans in an organization in the United States, a woman will identify with African Americans, whereas if there are more African Americans than women, she will identify with women.…”