Effects of hue, saturation, and brightness on preference

Camgöz, Nilgün; Yener, Cengiz; Güvenç, Dilek

doi:10.1002/col.10051

Cited by 159 publications

(173 citation statements)

References 13 publications

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“…For example, a classical study by Eysenck (1941) found that blue was most preferred and followed by red. Camgoz, Yener, & Guvenc (2002) found that participants preferred blue hue regardless of the background. Saito (1996) found that vivid blue was most preferred and followed by white and vivid red in a sample of Japanese participants and white and light violet in a sample of Taiwanese participants.…”

Section: Discussionmentioning

confidence: 96%

“…One of the peculiarities of the saturated colors is that they are generally preferred more than nonsaturated ones. Camgoz, Yener, & Guvenc (2002) in a study on preference for foreground-background color relationship found that the participants preferred colors with maximum saturation and b r i g h t n e s s t h a t w e r e a v a i l a b l e . Ta n g k i j v i w a t , Rattanakasamsuk, & Shinoda (2010) in their study on color appearance mode and color preference have shown high preference scores for color chips with high chroma and high brightness.…”

Section: Discussionmentioning

confidence: 99%

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Cross-Modal Associations between Color and Haptics

Slobodenyuk

Jraissati

Kanso

et al. 2015

Atten Percept Psychophys

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The objective of the present study was to explore cross-modal associations between color and tactile sensation while using haptically rendered virtual stimuli with substance properties of roughness/smoothness, hardness/softness, heaviness/lightness, elasticity/inelasticity, and adhesiveness/ nonadhesiveness. The stimuli with the indicated properties were rendered with the aid of SensAble PHANTOM OMNI® haptic device. The experimental setup required the participants to use exploratory procedures typical to real object interaction, and select a color from the HSV color space that matched the experienced sensation. The findings of our investigation reveal systematic mapping between color characteristics and intensity of the haptic stimuli. Qualitatively different haptic sensations, however, produced relatively similar patterns of cross-modal associations.

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Section: Discussionmentioning

confidence: 96%

Section: Discussionmentioning

confidence: 99%

Cross-Modal Associations between Color and Haptics

Slobodenyuk

Jraissati

Kanso

et al. 2015

Atten Percept Psychophys

View full text Add to dashboard Cite

show abstract

“…Most scientific studies of color preference have focused on psychophysical descriptions (1)(2)(3)(4)(5)(6)(7)(8), which may be sufficient for marketing applications but provide no explanation of why people like the colors they do or even why they have color preferences at all. More recently, a few speculations have been offered about the cause of color preferences.…”

mentioning

confidence: 99%

An ecological valence theory of human color preference

Palmer

Schloss

2010

Proc. Natl. Acad. Sci. U.S.A.

543

778

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Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based on biological adaptations [Hurlbert AC, Ling YL (2007) Curr Biol 17:623–625] and color-emotions [Ou L-C, Luo MR, Woodcock A, Wright A (2004) Color Res Appl 29:381–389]. In this article we articulate an ecological valence theory in which color preferences arise from people’s average affective responses to color-associated objects. An empirical test provides strong support for this theory: People like colors strongly associated with objects they like (e.g., blues with clear skies and clean water) and dislike colors strongly associated with objects they dislike (e.g., browns with feces and rotten food). Relative to alternative theories, the ecological valence theory both fits the data better (even with fewer free parameters) and provides a more plausible, comprehensive causal explanation of color preferences.

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Section: Introductionmentioning

confidence: 99%

“…1 This sequence depends on certain conditions, such as hue, saturation, lightness, contrasting color, and the object to which that the color attaches. [2][3][4][5] These studies have explored color preference and related factors, but have not provided any theoretical explanation for its basis.The ecological valence theory considers color preference as an adaptation. 6 Organisms approach preferred colors and avoid displeasing colors because these colors are attached to some typical ecological objects that are vital to the organism's reproductive success.…”

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confidence: 99%

Red color in flags: A signal for competition

Zhang

Feng

Han

et al. 2017

Color Research & Application

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The color-in-context theory and ecological valence theory suggest that color preference depends on the context and ecological object that define the psychological meanings of colors. The present study was conducted to identify the preference for the color red in national flags across the world. We explored 192 national flags across the world and found that red was the most frequently used color. Through a systemic examination of symbolic meanings behind use of the color red in flags, it was also found that the color red was often attached with an aggressive connotation. In contrast, the flags of the selected international collaborative organizations did not appear to prefer red. These results support the hypothesis of "red flag preference" in realworld competitive contexts. Limitations and future research directions are also discussed. K E Y W O R D Scolor preference, competitive context, ecological object, red | I NT ROD UCTI ONHuman color preference has some consistency. Earlier research has calculated the average ranking of humans' favorite colors across cultures as follows: blue, red, green, violet, orange, and yellow. 1 This sequence depends on certain conditions, such as hue, saturation, lightness, contrasting color, and the object to which that the color attaches. [2][3][4][5] These studies have explored color preference and related factors, but have not provided any theoretical explanation for its basis.The ecological valence theory considers color preference as an adaptation. 6 Organisms approach preferred colors and avoid displeasing colors because these colors are attached to some typical ecological objects that are vital to the organism's reproductive success. For example, people might like the color blue because it is associated with clear skies and clean water and dislike brown because it is associated with feces and rotten food. Thus, the preference for blue will facilitate individuals to interact with blue ecological objects (e.g., clean water) and benefit from them.The color-in-context theory suggests that human reactions toward a given color depend on context, which determines the psychological meaning associated with the color. For instance, red is associated with aggression in competitive contexts (e.g., a sports contest) and associated with sex in affiliation contexts (e.g., dating). 7 Therefore, in competitive contexts, primates, 8,9 including human beings, 10 avoid red stimuli. However, in affiliative contexts, animals 11,12 and human beings 13,14 will approach red stimuli.The ecological valence theory and color-in-context theory are both evolutionarily informed theories, though they are characterized by different frameworks. The ecological valence theory emphasizes that typical associations between objects and colors determine color preference, whereas color-in-context theory additionally proposes that context moderates this effect as a result of contextual psychological meanings. Therefore, a discussion of color preference must consider both the ecological object and the context....

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Effects of hue, saturation, and brightness on preference

Cited by 159 publications

References 13 publications

Cross-Modal Associations between Color and Haptics

Cross-Modal Associations between Color and Haptics

An ecological valence theory of human color preference

Red color in flags: A signal for competition

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