Effects of innovativeness and innovation behavior on tourism SMEs performance: The case of Albania

Domi, Shpresim; Keco, Remzi; Capelleras, Joan-Lluís; Mehmeti, Gentjan

doi:10.14254/2071-789x.2019/12-3/5

Cited by 45 publications

(41 citation statements)

References 70 publications

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“…The individual results demonstrated that brand loyalty positively influenced brand image. These findings are consistent with previous studies, such as work by Tellefsen & Thomas (2005) and Domi et al (2019). The study further demonstrated that CSR has a positive and significant impact on brand image.…”

Section: Discussionsupporting

confidence: 93%

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The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image

Lu¹,

Ren²,

Zhang³

et al. 2020

JOC

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The objective of this study is to examine the impact of corporate social responsibility (CSR) initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in today's aggressive market environment. The influence of corporate social responsibility on brand loyalty and brand image, which distinguishes the firm from other competitors, was evaluated in the study. Data from 364 consumers were collected through adapted and structured questionnaires for the period from August 2018 to December 2018. The respondents were selected through convenience sampling to generate the responses of individual online consumers who buy luxury goods online. The sample size of 364 was taken from a simple random table with a 5% margin of error and a 95% confidence level. SEM-based multivariate approaches such as structural equation modeling and confirmatory factor analysis were employed, and SmartPLS 3.0 software was used for the data evaluation. The results indicate that the firm's CSR initiatives have a significant and positive impact on brand loyalty and brand image. The study undertaken has several theoretical and practical implications which could provide the basic foundations and conceptual framework for future studies, and it offers strategic directions for the senior managers of firms to plan CSR initiatives that can enhance the brand loyalty of their brands and also increase corporate reputation, all of which are beneficial to remain competitive in today's business arena.

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Section: Discussionsupporting

confidence: 93%

“…A few studies have demonstrated contradictory results, i.e. a significant influence of promotion on brand loyalty(Domi et al, 2019;Medzhybovska & Lew, 2019). A possible reason for these dissimilarities is the use of different approaches regarding cause promotion and brand loyalty.…”

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confidence: 99%

The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image

Lu¹,

Ren²,

Zhang³

et al. 2020

JOC

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“…While innovativeness does not affect SMEs performance directly, its indirect effects through the mediation role of innovation behavior are significant. The results indicate that the more tourism sphere SMEs innovate in terms of ICT, cooperation (associations, networks), the more their performance will positively increase (Domi et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 94%

Evaluating the quality of hotel services based on tourists' perceptions and expectations: The case study of Armenia

Tovmasyan¹

2020

Journal of International Studies

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The evaluation of hotel service quality is very important for hotels in terms of revealing the gaps in their performance and accomplishing certain actions of improvement. As in Armenia there is no general instrument for evaluating hotel quality, this article aims at processing such an instrument-ARMQUAL, which should be used by hotels. The instrument was processed based on the analysis of international experience, literature review and current situation in Armenian hotels. Main factors that are important for evaluating quality in hotels were taken into account and based on them a questionnaire was prepared. ARMQUAL is calculated based on perceptions, expectations of visitors, weighted by the importance of factors. This instrument is based on three dimensions: tangibles and appearance, availability and comfort, staff competence and helpfulness. Testing of the instrument was done in two hotels, based on which the main problems were revealed. Importance-Performance Analysis was done to determine the main quadrants of quality dimensions and also to find the gaps between the level of performance and importance in order to define the main strategic actions. The study shows that guests evaluated the factors of staff competence and helpfullness high. Despite some complaints regarding physical devices, the overall weighted index of ARMQUAL for both hotels was positive. The results also establish the interrelationship between satisfaction and loyalty. Besides, the findings were analyzed via Crosstabulations with Pearson Chi-square coefficient test and significant relationships were found between the perception, expectations and the desire to visit again and advise others. The majority of the hotels' guests would like to return again and advise others to visit the same hotels. This indicates that satisfaction with the quality level of hotel services leads to loyalty.

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“…This technique has a very high response rate, roughly 95% (see e.g., Thornberry, 1987;Domi et al, 2019). Due to the time and costs associated with this method, we selected randomly 210 people.…”

Section: Methodsmentioning

confidence: 99%

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Tomorri

Keco

Mehmeti

2020

VPA

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The political changes after the 1990s were accompanied by major economic changes, transforming a centralized economy to decentralized. During the past two decades, the public sector in Albania has been through a dramatic change, mostly from a structural perspective. The purpose of this paper is to identify and evaluate the most significant indicators of public sector performance in the case of Albania. Thus, indicators such as utility services, legal and institutional framework, modernization of public administration, and economic issues are examined considering the public perception and furthermore, their expectations. The survey took place in Albania, wherein 200 questionnaires were delivered and fulfilled. Evaluation of variables in this study are rated using a 5-point Likert-type scale, with 1 being strongly disagree to 5 being strongly agree. Each variable is measured through items, which are estimated through Exploratory Factor Analysis (EFA) as the most used technique in social sciences studies; Principal Component Analysis (PCA) method is implemented. Results indicate that all the 12 observed variables, are positively evaluated by the interviewed citizens. Two most positively evaluated indicators are the judicial system, and being employed in the public sector; while two less evaluated indicators are those of e-services and telecommunication. Referring to the citizens' expectations, this paper will contribute to enhance the performance of the activities of public organizations and government institutions. In addition, the results of this study,

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Effects of innovativeness and innovation behavior on tourism SMEs performance: The case of Albania

Cited by 45 publications

References 70 publications

The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image

The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image

Evaluating the quality of hotel services based on tourists' perceptions and expectations: The case study of Armenia

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