Cloud computing offers a number of advantages for organisations looking to rent on-demand IT resources as a service. However, there are also uncertainties and challenges to cloud computing use that are tempering the rate of adoption. This paper contributes to our understanding of cloud computing adoption within South African firms by developing and testing a research model. Our model hypothesizes mimetic and normative institutional pressures, top management support, and the absorptive capacity of the firm as factors influencing cloud computing adoption. Data collected from 87 South African firms confirmed most hypothesized relationships, and supported institutional and absorptive capacity theories as explanations for adoption behavior. Top management support was found to be the most important factor influencing adoption and also partially mediated the effects of institutional pressures.