Effects Of Intrinsic And Extrinsic Religiosity On Attitudes Toward Products: Empirical Evidence Of Value-Expressive And Social-Adjustive Functions

Pace, Stefano

doi:10.19030/jabr.v30i4.8668

Cited by 39 publications

(67 citation statements)

References 34 publications

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“…Intrinsically religious consumers do not seek social approval due to their religiosity suppressing their value‐expressive needs. Moreover, they have less need for both consumer and luxury‐based products as a form of self‐expression, fulfilment, identity or social‐adjustive attitude (Pace, ). Based on these considerations, we formulated our first hypothesis as follows:…”

Section: Hypothesis Developmentmentioning

confidence: 99%

The effect of religiosity on luxury goods: The case of Chilean youths

Arli

Gil

Esch

2020

Int J Consumer Studies

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Religion has always rejected the concept of materialism and urged people to live in simplicity and moderation. Nonetheless, reality reveals a different phenomenon. Studies on religion and materialism have found inconsistent results. We examine the effect of religion on materialism and affective attitudes towards luxury goods and the mediating effect of materialism on affective attitude towards luxury goods. We propose the idea that many religious people reject the concept of materialism, but they consider luxury goods consumption compatible with their religious beliefs. 355 university students show that youth consumers with high intrinsic religiosity possess an affective attitude towards luxury goods. The results show that consumers perceived materialism and luxury goods as two separate constructs. Religious consumers reject the concept of materialism as an attachment to worldly possessions, but they maintain their emotional affection towards luxury goods. The results have several implications for both business and religious leaders. First, from a business perspective, there are no significant differences between religious and nonreligious youth consumers, especially in their acceptance of luxury goods. Simply put, religious youth consumers love God, but they also love Gucci (i.e., luxury goods). On the other hand, if religious leaders are teaching their congregations to reject materialism, they may need to shift the focus of their teaching from materialism to the role of luxury goods in their lives and how the purchase and ownership of luxury items may not reflect the true values of their beliefs.

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Section: Hypothesis Developmentmentioning

confidence: 99%

The effect of religiosity on luxury goods: The case of Chilean youths

Arli

Gil

Esch

2020

Int J Consumer Studies

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“…Intrinsic and extrinsic religiosity, therefore, have different effects on the attitudes of consumers and on a number of consumer variables (Pace, 2014;Vitell et al, 2009). It has been shown that there is a strong relationship between intrinsic religiosity and attitudes towards ethical behaviour, while extrinsic religiosity tends not to be significantly related-or in a very limited way-to attitudes regarding ethical consumption (Angelidis & Ibrahim, 2004;Cottone, Drucker, & Javier, 2007;Vitell & Paolillo, 2003;Vitell et al, 2005).…”

Section: Religiositymentioning

confidence: 99%

A Spanish perspective on the impact on religiosity and spirituality on consumer ethics

Vitell

Hidalgo

Rodríguez‐Rad

2018

Int J Consumer Studies

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Studies of consumer ethics have generally used the Muncy–Vitell consumer ethics scale, but much of the published research has encountered problems with this scale. The present study proposes a new perspective for assessing consumer ethics, which constructs a model to analyze the impact of religiosity and spirituality on consumer attitudes and whether it leads to either ethical or unethical behaviour. Our model indicates that consumers’ behaviour in situations that involve ethical issues partly depends on both their religiosity and spirituality. Our findings present interesting theoretical implications for the consumer ethics literature, as well as practical implications for managers, principally marketers. The identification of a number of consumer types may provide the basis for an effective strategy for dealing with ethical and unethical behaviours.

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“…The functional theory of attitudes was used to understand consumer attitudes in a variety of domains including: food with health claims (Žeželj, Milošević, Stojanović, & Ognjanov, 2012), store atmosphere (Kum, Bergkvist, Lee, & Leong, 2012), political consumerism (Gotlieb, 2015), consumer religiosity (Pace, 2014) and counterfeit purchase intention (Sharma & Chan, 2017). The relevance of the functional theory of attitude as a framework for understanding consumers attitudes was subject to various studies within the luxury literature (Bian & Forsythe, 2012;Halwani, 2020;Ioana-Daniela, Lee, Kim, Kang, & Hyun, 2018;Kauppinen-Räisänen, Björk, Lönnström, & Jauffret, 2018;Schade, Hegner, Horstmann, & Brinkmann, 2016).…”

Section: The Functional Theory Of Attitudesmentioning

confidence: 99%

The Online Experience of Luxury Consumers: Insight into Motives and Reservations

Halwani¹

2020

IJBM

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Several research efforts provide insight into the corporate online strategies of luxury brands. However, little research has focused on how consumers perceive the luxury online experience. This research aims to understand the underlying motivations and reservations towards online luxury purchase. The perceived online experience of luxury consumers is examined within the framework of the functional theory of attitudes, rooted in the work of Katz (1960) and Shavitt (1989). An exploratory approach yielded a typology of five motivations: independent browsing, personalized communication, accessibility, and convenience; and three reservations: purchase of unfamiliar brands, lack of spontaneity and uninspiring online retail environments. This research contributes a much needed consumer perspective of luxury online retail to the existing literature. The findings have resulted in a comprehensive understanding of the online shopping luxury experience. Theoretically, the findings support the functional theory of attitudes and the influence of both hedonic and utilitarian dimensions on the online luxury experience. More practically, this work shows that recognition of the underlying motivations and reservations of online luxury consumers informs marketers and brand managers on how to adapt their online presence and initiatives.

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Effects Of Intrinsic And Extrinsic Religiosity On Attitudes Toward Products: Empirical Evidence Of Value-Expressive And Social-Adjustive Functions

Abstract: Religiosity affects various aspects of consumer behavior. This research distinguishes two

Cited by 39 publications

References 34 publications

The effect of religiosity on luxury goods: The case of Chilean youths

The effect of religiosity on luxury goods: The case of Chilean youths

A Spanish perspective on the impact on religiosity and spirituality on consumer ethics

The Online Experience of Luxury Consumers: Insight into Motives and Reservations

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