Effects of lighting conditions on user preferences in retail apparel stores, within the cultural context of India

Kumar, Hemalatha; Chandramathy, I; Priya, R. Shanthi; Dugar, Amardeep M.

doi:10.1016/j.buildenv.2022.109270

Cited by 6 publications

(2 citation statements)

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“…In a more controlled study conducted in China, color preference and discrimination of blue jeans were the highest at 5000 K [25] Hemalatha et al extend this discussion to retail apparel stores, examining the effects of lighting conditions (2700 K, 3000 K, 4000 K and 5700 K; 300 lx, 500 lx, 700 lx and 900 lx) on user preferences within the cultural context of India [26]. Both CCT and illuminance influence the spatial impressions of a retail environment, with the most preferred scenes being 5700 K at 500 lx, 5700 K at 300 lx and 5700 K at 700 lx.…”

Section: Retail Experience and Lightingmentioning

confidence: 96%

“…Studies indicate that illuminance and color gamut can significantly impact preference, naturalness, and attractiveness of objects [3][4][5][6][7][8][9]. Several studies also explored the influence of correlated color temperature (CCT) on emotional states and product perceptions in culinary and retail contexts [10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Role of lighting and color in microeconomics: preference and purchase intent

Durmus,

Wang,

Gonzalez

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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Lighting and color are key factors under the control of lighting designers that can significantly impact shoppers’ perceptions and actions in the context of culinary and retail environments. Previous studies have examined the effects of color and lighting on preference and purchase intent, but results are often conflicting due to confounding variables, and a strong connection between these phenomena remains unexplored. To bridge this gap, two visual experiments were conducted, revealing that lighting can indeed influence consumers’ perception of products. Participants perceived the changes in objects under different color gamut and illuminance levels. Further research is needed to better understand the mechanisms of purchase intent, particularly across different price and product types.

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Section: Retail Experience and Lightingmentioning

confidence: 96%