2020
DOI: 10.1515/css-2020-0019
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Effects of Media Exposure on Regional Associations

Abstract: Although there is a long-standing tradition discounting the effect of media exposure on language variation, this study shows how televised media formulate and reinforce the sociosemiotic links between linguistic features and their regional associations. The Mandarin aspect marker you is an interesting case in this regard, as it is semiotically linked mostly, if not exclusively, to Taiwanese Mandarin by many Chinese mainlanders, even though the feature is, in fact, also observed in many southern Mandarin variet… Show more

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“…As discussed earlier, gangtaiqiang has come to be perceived as effeminate and effete as the younger generation on the mainland gravitates toward their homegrown variety of Mandarin as the new model of masculinity. For many Chinese mainlanders, features of Taiwanese Mandarin, such as sentence-final particles and the replacement of neutral tones by full tones, have become associated with femininity, whereas features of Putonghua (standard mainland Mandarin) remain unmarked (Peng 2018(Peng , 2020.…”
Section: Gendered Representation Of Gangtaiqiangmentioning
confidence: 99%
“…As discussed earlier, gangtaiqiang has come to be perceived as effeminate and effete as the younger generation on the mainland gravitates toward their homegrown variety of Mandarin as the new model of masculinity. For many Chinese mainlanders, features of Taiwanese Mandarin, such as sentence-final particles and the replacement of neutral tones by full tones, have become associated with femininity, whereas features of Putonghua (standard mainland Mandarin) remain unmarked (Peng 2018(Peng , 2020.…”
Section: Gendered Representation Of Gangtaiqiangmentioning
confidence: 99%